Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
 Buku Teks
Fifi Octavia
Preferensi Tenaga Personal Selling PT XYZ terhadap Elemen Kontes Penjualan
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Roman, Murray
Telephone marketing
McGraw-Hill, 1976
 Buku Teks
Piirto, Rebecca
Beyond the marketing power mind of psychographics games
American demographics Books, 1992
 Buku Teks
Nangoi, Ronald
Marketing dalam era globalisasi
Pustaka Sinar Harapan, 1997
 Buku Teks