Boyd, Harper W., Jr.
Marketing research : text and cases
Richard D. Irwin, 1977
 Buku Teks
Fifi Octavia
Preferensi Tenaga Personal Selling PT XYZ terhadap Elemen Kontes Penjualan
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Roman, Murray
Telephone marketing
McGraw-Hill, 1976
 Buku Teks
Alya Nabyla
Laporan pemasaran google glass = Google glass marketing report
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Piirto, Rebecca
Beyond the marketing power mind of psychographics games
American demographics Books, 1992
 Buku Teks