Anisah Nur Afifah
Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah Indonesia - Studi Kasus Merek Wardah = Antecedents of Halal Brand Equity: A Study of the Halal Cosmetics Sector among Indonesian Muslimah Customers - Wardah Brand Case Study
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Amanda Indrarini
Analisis pengaruh bauran komunikasi pemasaran terpadu terhadap pembentukan ekuitas merek studi kasus pemasaran merek komunikasi wardah = Analysis effect of integrated marketing communication strategies toward brand equity study case of wardah cosmetic marketing / Amanda Indrarini
2016
 UI - Tesis (Membership)
Ghina Maulanny Gani
Pengaruh Rebranding Terhadap Brand Loyalty dan Terhadap Brand Equity pada Indosat Ooredoo = Effect of Rebranding on Brand Loyalty and In Brand Equity on Indosat Ooredoo
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Shabrina Vianita
Pengaruh country of origin terhadap brand image kosmetik Korea Selatan pada Mahasiswi Program Sarjana FISIP UI (Studi pada pembelian online dan offline merek etude house) = The effect of country of origin on South Korean's cosmetic brand image on College Student in FISIP UI (Study of online and offline purchase brand etude house)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Angeline Lucille Maurilla
Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)