Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran Mediasi dari Brand Love dan Brand Trust = The Impact of Social Media Marketing Activities on Brand Equity on Local Beauty Brand: The Mediating Role of Brand Love and Brand Trust

Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia

Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup

Penggunaan brand ambassador untuk luxury fashion brand dalam konten social media marketing sebagai alat komunikasi pemasaran terpadu dalam meningkatkan customer brand engagement (Studi pada jennie ‘blackpink’ selaku house ambassador untuk chanel) = The use of brand ambassadors for luxury fashion brands in social media marketing content as an integrated marketing communication tool in increasing customer brand engagement (Study on jennie 'blackpink' as house ambassador for chanel).

Analisis pengaruh aktifitas pemasaran pada media sosial dan pengaruh aktifitas pemasaran tradisional terhadap loyalitas merek = Analysis of social marketing activities and traditional marketing activities on brand loyalty