Pengaruh sports sponsorship terhadap attitude towards sponsor dan purchase intention : Studi kasus Garuda Indonesia = Sports sponsorship effect on attitude towards sponsor and purchase intention : A case study of Garuda Indonesia

Peran dari sponsor olahraga hubungan antara loyalitas tim kesadaran merek sikap konsumen dan niat beli: studi kasus dari suporter 10 tim yang paling didukung di dunia di Indonesia = The role of sports sponsorship the relationship between team loyalty brand awareness consumer attitude and purchase intention: case study of the top 10 most supported football clubs in the world in Indonesia

Pengaruh kerjasama sponsor dengan klub sepakbola dalam meningkatkan brand credibility, brand attitude, dan purchase intention. studi kasus: you C 1000 dan adidas dengan manchester united di indonesia = The effect of football club sponsorship to increase brand credibility brand attitude and purchase intention case study you C 1000 and adidas with Manchester United in Indonesia

Pengaruh perceived fit, tipe produk, dan brand familiarity terhadap consumer purchase intention dalam konteks caused related marketing = Impact of perceived fit, type of product and brand familiarity towards consumer purchase intention in caused related marketing context / Mila Rachmania

Pengaruh pemberian insentif tenaga pemasar dalam meningkatkan employee engagement untuk mengurangi tingkat turnover intention pada jabatan funding officer di Kanwil BRI Jakarta 1 = The effect of marketing incentive to raise employee engagement for deducting turnover intention on funding officer position at Kanwil BRI Jakarta 1