Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy

Strategi komunikasi pemasaran e-WOM oleh Restoran Cloud Kitchen pada masa Pandemi Covid-19 = E-WOM marketing communication strategies by Cloud Kitchen Restaurant during the Covid-19 Pandemic

Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali

Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Konsumen (Studi Kasus: Bank BCA Digital) = Analysis of The Effect of Brand Extension Strategy on Consumer (Re)purchase Intention and e-WOM Intention (Case Study: Bank BCA Digital)

Informasi dan pengaruh normatif dalam E-WOM: Kerangka diagnosis adopsi dalam ulasan secara online. Studi kasus: AIRBNB = Informational and normative influences in E-WOM: a diagnosticity adoption on online reviews. Case study on Airbnb / Dewi Rachmawati