Pengaruh pengalaman gamification marketing activities terhadap loyalitas merek, word of mouth positif dan resistensi terhadap informasi negatif dengan kepuasan dan brand love sebagai variabel mediasi: pada pengguna aplikasi Shopee = The influence of the gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information with satisfaction and brand love as mediating variable: on Shopee app's user

Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand

Pengaruh perceived social media marketing activities terhadap brand loyalty melalui brand dan value consciousness pada konsumen Erigo Apparel di Jakarta = The effect of perceived social media marketing activities on brand loyalty through brand and value consciousness on Erigo Apparel consumer in Jakarta

Pengaruh gamification dalam membangun brand loyalty melalui perceived value dan customer satisfaction (kasus pada go-points layanan dari Go-Jek) = The effect of gamification in building brand loyalty through perceived value and customer satisfaction case of go-points service from Go-Jek

Pengaruh hedonic value dan utilitarian value terhadap customer satisfaction dan customer loyalty pada pengguna layanan pemesanan penginapan Traveloka untuk generasi Z = Effects of hedonic value and utilitarian value to customer satisfaction and customer loyalty for Traveloka’s room reservation service on generation Z