Korelasi antara reputasi negatif dan celebrity endorsement terhadap branding: studi kasus isu perselingkuhan Tiger Woods = The Correlation Between Negative Reputation and Celebrity Endorsement Towards Branding: Tiger Woods? Case

Analisis penggunaan celebrity endorsement pada produk fashion di instagram studi pada brand fashion lokal cotton ink = Analysis of the use of celebrity endorsement on fashion products through instagram study of local fashion brand cotton ink

Penggunaan celebrity endorser dalam kampanye produk kosmetik wardah inspiring beauty = The use of celebrity endorser in wardah cosmetic products campaign inspiring beauty / Maulida Muna

Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifikat Halal Pada Konsumen Muslim Indonesia = Factors Affecting Repurchase Intention For South Korean Cosmetics That Have Not Been Halal Certification For Indonesian Muslim Consumers

Membangun kredibilitas pesan komunikasi melalui penggunaan third-party endorsement (studi pada program pfizer press circle) = Build credibility of communication message through use of third-party endorsement (study on pfizer press circle program) / Matej Gaspar