Analisis Pengaruh Brand Personality dan Self Congruity terhadap Purchase Decision (Studi Kasus: Iklan Choose Beautiful Dove) = Analysis of Brand Personality and Self Congruity towards Purchase Decision (Case Study: Choose Beautiful Dove Ad)

Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept

Pengaruh Self-Congruity terhadap brand loyalty : studi kasus pada konsumen brand minuman cokelat 'MILO' = The impact of Self-Congruity to brand loyalty : a study on 'MILO' consumers

Analisis Self-Congruity dan Perceived Congruence terhadap Brand Equity dengan Mediator Brand Identification dan Brand Credibility = Analysis of Self-Congruity and Perceived Congruence on Brand Equity with Brand Identification and Brand Credibility as Mediators

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users