Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
Dryden Press, 1997
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Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
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Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2007
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Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
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