Mengelola merek dari waktu ke waktu: saran untuk merevitalisasi ekuitas merek dan analisa performa pasar untuk merek memudar dan film sukses belakangan ini = Managing brands overtime suggestions to revitalize brand equity and marketplace performance analysis of fading brands and recent successful movie

Brands laid bare : using market research for evidence-based brand management

Perlindungan merek terkenal dari dilusi merek di Indonesia = Protection of well-known mark from trademark dilution in Indonesia

Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars