Walker, Orville C.
Marketing strategy: a decision-focused approach/ Orville C.walker, jr, John W. Mullins
McGraw-Hill , 2014
 Buku Teks
Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
 Buku Teks
Edelina Melisa
Analisa strategi pemasaran pada aspek promosi dengan pendekatan sistem dinamis: studi kasus produk FMCG = System dynamics approach for promotion in marketing strategy analysis : a study case of fast moving consumer goods product
Fakultas Teknik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
M. Suyanto
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Annisa Citra Masulili
Marketing Strategy for not-for-Profit Organization: Case tudy RSUD Koja
2010
 UI - Tesis (Open)