Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
Buku Teks SO
Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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Perreault, William D.
Basic marketing : a marketing strategy planning approach
McGraw-Hill, 2014
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Churchill, Gilbert A.
Basic marketing research
The Dryden Press, 1996
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Charvat, Frank J.
Marketing management: a quantitative approach
Heath, 1966
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