Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan studi kasus : the body shop Jakarta = Analyzing the factors that influence green purchasing behavior: case study the body shop Jakarta

Hubungan Aktivitas Ramah Lingkungan, Komunikasi Ramah Lingkungan Citra Ramah Lingkungan, dan Citra Perusahaan terhadap Intensi Pembelian (Studi Kasus The Body Shop Indonesia) = The Correlation of Green Activities, Green Communication, Green Image and Corporate Image towards Purchase Intention (Case Study The Body Shop Indonesia)

Pengaruh promosi penjualan terhadap minat beli produk the body shop = The Effect of sales promotion on purchase intention of the body shop product

Analisis pengaruh strategi experiential marketing terhadap customers perceived experiential value satisfaction dan loyalty studi kasus the body shop Indonesia = The impact of experiential marketing strategy on customers perceived experiential value satisfaction and loyalty case study the body shop Indonesia

Upaya Meningkatkan Daya Saing Perusahaan dengan Menciptakan Nilai Tambah Melalui Orientasi Lingkungan (Studi Kasus The Body Shop Internasional)