Consumer behavior and marketing strategy
Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
Buku Teks
Howard, John A.
Consumer behavior in marketing strategy
Prentice-Hall, 1989
Buku Teks
Peter, J. Paul
Consumer behavior and marketing strategy
Mc Graw-Hill, 2001
Buku Teks
Peter, J. Paul
Consumer behavior & Marketing Strategy : perilaku konsumen dan strategi pemasaran
Erlangga, 2014
Buku Teks