Celine Florensia
Analisis customer engagement melalui media sosial (studi brand Gojek pada platform Instagram) = Customer engagement analysis through social media (case study about Gojek Brand in Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Martin Kusuma Yuda
Prediktor dalam niat pengungkapan empati oleh pengguna terhadap iklan di media sosial: studi kasus pada iklan Go-Jek = Predicting intention to express empathy by user towards advertising in social media: case study on Go-Jek advertisement
2017
 UI - Skripsi (Membership)
Fakhri Rachman
Pengaruh social media marketing terhadap purchase intention melalui customer relationship: studi pada pengikut akun instagram drive-in senja di DKI Jakarta = The effect of social media marketing on purchase intention through customer relationship: a study on followers of drive-in senja’s instagram in DKI Jakarta
Fakultas Ilmu Keperawatan Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)