Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

The drivers of in-app purchase intention in free-to-play mobile games: the role of perceived value and loyalty = Pengaruh perceived value dan loyalty terhadap in-app purchase intention pada free-to-play mobile game

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Pengaruh brand placement acceptance dan brand recall terhadap preference purchase intention consumer perceived value dan loyalty studi kasus: Film 99 Cahaya di Langit Eropa Part 1 = Effect of brand placement acceptance and brand recall on preference purchase intention consumer perceived value and loyalty case study: 99 cahaya di Langit Eropa Part 1 movie

Pengaruh pop-up store experience terhadap kesediaan membayar dan loyalitas merek konsumen = The effect of pop-up store experience on consumer's willingness to pay and brand loyalty