Pengaruh Representasi Kewirausahaan di Media Sosial terhadap Intensi Berwirausaha Generasi Milenial dan Z di Indonesia = Effect of Perceived Representation of Entrepreneurship in Social Media on Entrepreneurial Intention among Millennials and Generation Z in Indonesia

Peran Personal Innovativeness dan Social Interaction dalam Meningkatkan Minat Terhadap Metaverse Untuk Virtual Event = The Role of Personal Innovativeness and Social Interaction in Increasing the Intention of Using Metaverse for Virtual Events

Pengaruh Personalized Ad di Instagram terhadap Behavioral Intention dan Customer Engagement Pada Pengguna Instagram Generasi Z = The effect of Personalized Ad on Instagram on Behavioral Intention and Customer Engagement on Generation Z Instagram Users

Pengaruh Perilaku Belanja Online Terhadap Niat Pembelian Kembali Generasi Millennial dan Generasi Z di Indonesia = The Influence of Online Shopping Behaviour on Millennials and Generation Z Repurchase Intention in Indonesia

Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media