Mikhail Mega Morales
Pengaruh media facebook terhadap brand equity dan keputusan pembelian di PT. Astra Honda Motor = Effect of facebook media on brand equity and decisions purchase at PT. Astra Honda Motor
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Grace Altessa
Perencanaan Strategi Virtual Brand Experience Pada Merek Tas Lokal SOVLO = Virtual Brand Experience Strategy Planning for Local Bag Brand SOVLO
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Jumali
Pengaruh faktor relevant, interesting, timely entertaining rite pada strategi konten di media sosial terhadap return on influence roi: studi pada fanpage line Indonesia di facebook = The impact of relevant interesting timely entertaining rite factors of social media content strategy in return on influence roi study on facebook fanpage of line Indonesia / Jumali
2016
 UI - Tesis Membership
Raden Nazla Maura Nadhifah
Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effectiveness at PT MAP Aktif Adiperkasa Tbk = Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effectiveness at PT MAP Aktif Adiperkasa Tbk
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2023
 UI - Tugas Akhir
Dewa Ayu Kalyana Putri
The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership