Rizka Rianda Devira
Pengaruh penggunaan media sosial Instagram dan elektronik dari mulut ke mulut pada keterlibatan keputusan pembelian dalam mode e-commerce di Indonesia = The influence of the use of social media Instagram and word of mouth on the involvement of purchasing decisions in e-commerce mode in Indonesia
2019
 UI - Skripsi Membership
Shindy Rachmawati
Analisis pengaruh interaksi di media sosial terhadap emotional attachment, brand relationship quality, dan word of mouth pada musisi Indie dalam negeri = Analyzing the effect of social media interaction on emotional attachment brand relationship quality and word of mouth on local Indie musician
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Yulia Rahmadini
Pengaruh social media terhadap emosi brand relationship quality dan word of mouth (WOM) pada penonton konser di Indonesia = The influence of social media towards emotions brand relationship quality and word of mouth WOM on concert s attendances in Indonesia / Yulia Rahmadini
2015
 UI - Skripsi Membership
Analisis pengaruh sosial media twitter sebagai electronic word of mouth terhadap repurchase intention denan brand image starbuck coffee Indonesia sebagai mediasi
 Artikel Jurnal
Mega Devi Alkhafidh
Analisis Pengaruh Online Convenience Terhadap Customer Satisfaction Dan Electronic Word of Mouth: Studi Kasus Pada Sociolla = The Impacts of Online Convenience to Customer Satisfaction and Electronic Word of Mouth: A Case Study on Sociolla
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership