Josephine Tandiono
Analisis Faktor yang Mempengaruhi Customer Loyalty pada Ritel Farmasi modern di Indonesia = Analysis of Factors that Influence the Customer Loyalty in Modern Pharmacy Retail in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Orisya Syam Milanti
Analisis pengaruh Experiential Marketing dan Electronic Word of Mouth terhadap Brand Awareness dan Purchase Intention: studi kasus pada Keripik Setan (Pedas) Maicih logo samping = Analysis the influence of experiential marketing and Electronic Word of Mouth toward Brand Awareness d Purchase intention: case study Keripik Setan (Pedas) Maicih Logo Samping
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi (Open)
Jala Yusuf
Pengaruh brand image terhadap loyalitas konsumen melalui kepuasan konsumen: studi pada konsumen Pizza Hut di Margo City = The effect of brand image on consumer loyalty through consumer satisfaction: study on Pizza Hut consumer in Margo City
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Roy Dwi Suryono
Peranan "Emotional Branding" dalam memelihara kepuasan pelanggan: studi kasus program "Fun In The Air" PT. Adam Air
Universitas Indonesia, 2005
 UI - Tesis (Membership)
Benny Benzar Ridhabaehakim
Pengaruh klaim periklanan terhadap preferensi merek dan asosiasi kategori-merek : tinjauan terhadap peran regulatory fit
2007
 UI - Tesis (Membership)