Penerapan strategi marketing public relations perusahaan musik korea sm entertainment dalam memasarkan idola k-pop : studi kasus terhadap Boy Group K-pop EXO = Application of marketing public relations strategy on korean music company sm entertainment in marketing k-pop idol : case study of oy Group K-pop EXO

Analisis Pemaknaan Penggemar NCT di Indonesia Menanggapi Strategi Pemasaran SM Entertainment Terhadap Grup K-pop NCT di Indonesia = Analysis of Indonesian NCT Fans Interpretation Regarding SM Entertainment's Marketing Strategy Towards The K-pop Group NCT in Indonesia

Analisis penggunaan transmedia storytelling dalam strategi pemasaran k-pop = Transmedia storytelling analysis in k-pop's marketing strategy

Marketing - the Retro Revolution

K-pop : a new force in pop music