Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads

Pemahaman khalayak wanita dewasa awal mengenai pesan dalam iklan produk kosmetik yang menggunakan Islamic Brand : studi mengenai konsumsi teks pesan dalam iklan produk kosmetik Wardah pada bauran media = The comprehension of early matured woman as target audience about messages in product advertisement using Islamic Brand : study of text messages consumption of Wardah advertisement product in mix media

Penggunaan humor dalam iklan