Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Pengaruh brand image L’Oréal terhadap minat beli produk L’Oréal men expert : studi pada konsumen pria di Jakarta = The influence of L’Oréal brand image towards the purchase intention of L’Oréal men expert product : study of men in Jakarta

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Branding produk musik melalui social media : studi kasus produk musik Raisa = Branding music product through social media : case study Raisa music product

Suatu tinjauan tentang ganti rugi terhadap pelanggan hak atas merek