Analisis perilaku "brand switchers" dan "brand loyalist" terhadap produk toiletries

Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia

Analisis Faktor-Faktor Uses & Gratification Dalam Penggunaan Media Sosial brand yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty

Analisis Faktor-Faktor Uses & Gratification dalam Penggunaan Media Sosial yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty

Influence of brand self-congruity on brand loyalty towards sportswear products: Indonesian consumers = Pengaruh kesesuaian diri merek terhadap loyalitas merek menuju produk pakaian olahraga: konsumen Indonesia