Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products

Pengaruh mindset terhadap compulsive buying melalui shopping motivation sebagai variabel mediasi: studi pada generasi milenial konsumen brand somethinc di Jabodetabek = The effect of mindset on compulsive buying through shopping motivation as an intervening variable in millennial generation consumer brand somethinc in Jabodetabek

Pengaruh self-congruence terhadap compulsive buying melalui brand attachment sebagai variabel mediasi: studi pada konsumen Uniqlo di Jabodetabek = The effects of self-congruence on compulsive buying through brand attachment as a mediation variable: study on Uniqlo consumers in Jabodetabek

Peran consumer-brand identification sebagai mediator pengaruh underdog brand biography terhadap brand community engagement intention = the mediating role of consumer brand identification in the effects of underdog brand biography on brand community engagement intention

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung