Cindy Amylia Kusumawardhani
Pengaruh servicescape dalam membentuk word of mouth (studi pada restoran Marché cabang Plaza Senayan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Sastia Yunanta Putri
Pengaruh experiential marketing terhadap customer word of mouth: studi pada Ikea Alam Sutera = The effect of experiential marketing on customer word of mouth: case of Ikea Alam Sutera
2017
 UI - Skripsi Membership
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi Open
Naiborhu, Melissa B.V.
Pengaruh citra mal terhadap Mall Attitude Mall Patronage dan word of mouth communication studi pada pengunjung Mal Kelapa Gading = The impact of Mall image to Mall Attitude Mall patronageand word of mouth communication a study of Mal Kelapa Gading shopper
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Erik
Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis Membership