Sangkala Wira Ghiffari
Pengaruh perceived values terhadap brand loyalty dengan brand page engagement sebagai variabel mediasi : studi pada pengikut Akun Instagram Wardahbeauty di DKI Jakarta = The influence of perceived values on brand loyalty with brand page engagement as a mediation variable : study on Wardahbeauty Instagram Account followers in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
UI - Skripsi Membership
Fathia Humayro Hamidah
Analisis Pengaruh Psychological Empowerment Pada Brand Community Commitmnet Dalam Membangun Loyalitas Konsumen Terhadap Merek: Studi Kasus Pada Social Media Brand Community Instagram Buttonscarves (BSLADY) = Analysis of the Effect of Psychological Empowerment on Brand Community Commitment in Building Consumer Loyalty to Brands: A Case Study on Social Media Brand Community Instagram Buttonscarves (BSLady)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
UI - Skripsi Membership
Delia Firka Ayyar
Pengaruh Customer-Based Brand authenticity Terhadap Brand trust Dalam Menciptakan Brand affect Dan Brand loyalty (Studi Pada Konsumen Brand HMNS Di Jabodetabek) = The Influence of Customer-Based Brand authenticity on Brand trust in Creating Brand affect and Brand loyalty (A Study on Consumer of HMNS Brand in Jabodetabek )
Fakultas Ilmu Administrasi, 2023
UI - Skripsi Membership
Mu`tiaul Fathoni
Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
UI - Skripsi Membership
Yazid Romain Muta'al Arrasuli
Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pelanggan Geoff Max Di Jakarta = Analysis of the effect of celebrity endorsement, brand engagement to brand loyalty on Geoff Max customers in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
UI - Skripsi Membership