Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases
[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018
 UI - Tesis Membership
Mia Silvia
Pengaruh Sosial Media Review terhadap Intensi Mengunjungi Restoran: Studi pada Food Vlogger Ria Sw Youtube Channel = Attitude Toward Social Media Review and Restaurant Visit Intention: Study of Food Vlogger Ria Sukma Wijaya Youtube Channel
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Hanna Arifah
Pengaruh Social Media Marketing terhadap Brand Trust dan Brand Loyalty (Studi pada Penumpang Maskapai Garuda Indonesia di Jabodetabek) = The Effect of Social Media Marketing on Brand Trust and Brand Loyalty (Study on Passengers of Garuda Indonesia Airlines in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Cellica
Analisis pengaruh aktivitas social media marketing terhadap brand loyalty melalui brand trust: studi pada pengguna online marketplace reksa dana bibit.id di DKI Jakarta = The influence of social media marketing activities on brand loyalty through brand trust: a study among users of on mutual fund’s online marketplace bibit.id in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Nabila Mutaz Dzakiyya
Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta Pengaruhnya pada Visit Intention di Rumah Sakit Swasta = Effectiveness of Social Media Marketing Activity in Building Brand Equity and Patient Trust as well as Its Influence on Visit Intention in Private Hospital
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership