Pengaruh pengalaman gamification marketing activities terhadap loyalitas merek, word of mouth positif dan resistensi terhadap informasi negatif dengan kepuasan dan brand love sebagai variabel mediasi: pada pengguna aplikasi Shopee = The influence of the gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information with satisfaction and brand love as mediating variable: on Shopee app's user