Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Dampak Influencer Media Sosial Terhadap Kesejahteraan Konsumen dan Niat Membeli: Perspektif TikTok dari Gen Z di Indonesia = Impact of Social Media Influencers on Consumers Well-being and Purchase Intention: A TikTok Perspective of Gen Z in Indonesia

Analisis perilaku konsumen terhadap “Niat Beli Item” dalam Game Mobile Legends: Bang-Bang = Analysis of consumer behavior regarding "Intention to Purchase Items" in the Game Mobile Legends: Bang-Bang

Analisis Pengaruh Social Media Influencer Attributes terhadap Followers' Attitude dan Brand Link Click Behavior pada Brand Fashion Lokal di Jabodetabek = Analyzing the Influence of Social Media Influencer's Attributes toward Followers' Attitude and Brand-Link Click Behavior on Local Brand Fashion in Jabodetabek

Peran Antropomorfisme pada Human-Like Virtual Influencer Sebagai Social Media Endorser Terhadap Kepuasan Pengalaman dan Intensi Pembelian di Media Sosial = The Role of Anthropomorphism in Human-Like Virtual Influencer as Social Media Endorser Towards Satisfaction With Experience and Purchase Intention on Social Media