Cheryl Margareth
Pengaruh Branded Content Experiences Dalam Media Sosial Instagram Terhadap Customer Curiosity, Brand Engagement, Dan Purchase Intention (Studi Pada Bobocabin) = The Effect of Branded Content Experiences on Instagram Social Media Towards Customer Curiosity, Brand Engagement, and Purchase Intention (A Study of Bobocabin)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Tatyana Putri Hadi
Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsumen Indonesia dalam Membangun Purchase Intention untuk Green Products = Analyzing the Role of Social Media in Influencing Altruistic and Egoistic Motivation of Indonesian Consumers in Shaping their Purchase Intention for Green Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Elizabeth Vyde Widhiarti
Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada Industri Food and Beverage di Indonesia = The Impact of Rebranding and Positive Social E-WOM towards Brand Attitude and Purchase Intention in the Food and Beverage Industry in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Wilda Rahmania
Pengaruh Product Placement Laneige BB Cushion Pada Drama Descendant of The Sun Terhadap Purchase Intention = The Influence of Product Placement Laneige BB Cushion in Descendant of The Sun Drama Toward Purchase Intention
Fakultas Ilmu Administrasi Universitas Indonesia, 2017
 UI - Skripsi Membership
Yoren
Pengaruh Brand Engagement dan Brand Love terhadap Repurchase Intention Produk Smartphone di Indonesia = The Influence of Brand Engagement and Brand Love towards Repurchase Intention of Smartphone Products in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership