Analisis Efektivitas Strategi Pemasaran Brand Placement terhadap Respon Audience dengan Identifikasi Karakter sebagai Variabel Moderator (Studi Kasus Permen Kopiko di Serial Drama “Vincenzo”) = Brand Placement Effectiveness on TV Series Moderated by Identification with Character (Case Study Kopiko Candy on Korean Drama Vincenzo)

Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi

Peran Endorsement dalam Pemasaran Online Sebuah Product di Instagram = Endorsement Role in Online Marketing Product in Instagram

Strategi komunikasi pemasaran celebrity endorsement dengan menggunakan k-pop idol = Celebrity endorsement marketing communication strategy using k-pop idol

Analisis Strategi Brand Image K-Pop Girl Group: Penerapan Integrated Marketing Communication dalam Pemasaran Musik Aespa = Analysis of K-Pop Girl Group Brand Image Strategy: Application of Integrated Marketing Communication in Aespa Music Marketing