Pengaruh strategi message framing dan message personalization pada konten promosi Bukalapak di mobile application push-notification terhadap customer purchase intention melalui mediasi perceived value of product: studi pada konsumen aplikasi Bukalapak = The effect of message framing and message personalization strategy on Bukalapak promotional content on the mobile application push-notification on customer purchase intentions through mediation of perceived value of product: study on Bukalapak application

Analisis Pengaruh Intrinsic Motivation dan Shopping Engagement terhadap Intention to Buy Using Mobile App, App Continuance Use Intention, dan Brand Loyalty (Studi Kasus: Tokopedia) = The Influence of Intrinsic Motivation and Shopping Engagement toward Intention to Buy Using Mobile App, App Continuance Use Intention, and Brand Loyalty (Case Study: Tokopedia)

Pengukuran dan analisa consumer engagement aplikasi seluler wifi.id GO = Measurement and analysis consumer engagement mobile application wifi.id GO

Pengaruh AR dalam In-App Mobile Marketing terhadap Customer Satisfaction dan Willingness to Buy dimediasi Customer Experience serta Efek Moderasi Trade-Off Between Price and Value & Trust (Studi Pada Pelanggan Maybelline dalam Aplikasi Shopee di DKI Jakarta) = The Effect of AR in In-App Mobile Marketing on Customer Satisfaction and Willingness to Buy mediated by Customer Experience and Moderating Effect of Trade-Off Between Price and Value & Trust (Study on Maybelline Customers in the Shopee Apps in DKI Jakarta)

Analisis sentimen dan pemodelan topik ulasan pengguna aplikasi mobile: studi kasus aplikasi android Traveloka = Sentiment analysis and topic modelling of user reviews on mobile applications: case study Traveloka's android app