Peran Short Brand Story terhadap Intensi Membeli dengan Persepsi Konsumen akan Brand Activism sebagai Moderator = The Role of Short Brand Story on Purchase Intention with Consumer Perception of Brand Activism as a Moderator

Efektifkah mempersuasi konsumen melalui cerita? peran empati sebagai mediator pada pengaruh jenis short brand story terhadap intensi membeli = Is It effective to persuade consumers through stories? the role of empathy as mediator on the effect of short brand story types on purchase intention

Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude

Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011

Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer