Penggunaan Teori Uses and Gratification Terhadap Subscription Intention dan Continuance Intention Konsumen dalam Berlangganan Over-the-top (OTT) Video Streaming Platform Netflix: Studi Pada Milenial dan Gen Z di Jabodetabek = The Uses and Gratification Theory on Consumer Subscription Intention and Continuance Intention in Subscribing to Over-the-top (OTT) Video Streaming Platform Netflix: A Study on Millennials and Gen Z in Jabodetabek

Peran electronic word of mouth, protokol kesehatan, perceived usefulness dan perceived enjoyment terhadap niat pemesanan hotel butik pada masa pandemi covid19 = The role of electronic word of mouth, health protocol, perceived usefulness and perceived enjoyment to intention to book of boutique hotel during covid19 pandemic.

Pengaruh perceived usefulness, competence trust dan continuous commitment terhadap positive word of mouth: pada pengguna aplikasi Digibank = The influence of the perceived usefulness, competence trust and continuous commitment to positive word of mouth: on Digibank apps user

Analisis pengaruh firm generated content evaluation pada brand awareness, attitudinal loyalty, dan electronic word of mouth motivation terhadap repurchase intention di Traveloka = Analyzing the influence of firm generated content evaluation on brand awareness, attitudinal loyalty, and electronic word of mouth motivation, and how this influences repurchase intention on Traveloka

Pengaruh persepsi keadilan pada pemulihan layanan peritel online terhadap kepuasan pada pemulihan keinginan membeli kembali dan word-of-mouth = The impact of perceived justice of online retailer s service recovery on recovery satisfaction repurchase intention and word-of-mouth