Ditemukan 34 dokumen yang sesuai dengan query
Simanjuntak, Megawati, author
Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Giang Huynh : Jonathan A.J. Wilson
This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products;
by investigating the influence of brand image, product involvement and price advantage towards
decision-making processes associated with purchasing and ownership. An inductive anti-positivist
approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled
and synthesized using Word Cloud software, as Geographic Information...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
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Artikel Jurnal Universitas Indonesia Library
Aries Susanty, author
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks
and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was
primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Kesi Widjajanti, author
The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Ni Luh Putu Indiani : I Ketut Rahyuda : Ni Nyoman Kerti Yasa : I Putu Gde Sukaatmadja
This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets
of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived
risk, and trust upon actual purchase, with the idea of further determining which construct has the strongest...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Badri Munir Sukoco, author
Managers could elicit customers repeat purchase behavior through a well-designed reward program. This study examines two extrinsic cues - business longevity and timing effects of reward ? to determine the consumers? perceived risk and intention to participate in this kind of program. Moreover, this study discusses how different levels of...
Depok: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Arga Hananto, author
The use of post-purchase online consumer review in hotel attributes study was still scarce in
the literature. Arguably, post purchase online review data would gain more accurate attributes that
consumers actually consider in their purchase decision. This study aims to extract attributes from two
samples of five-star hotel reviews (Jakarta and Singapore) with...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center,
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Artikel Jurnal Universitas Indonesia Library
Budi Setiawan, author
This study has three main objectives, which are to identify the common knowledge of the non-Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents? demography to the perception on revenue sharing system of Islamic banking. E-survey method was used...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Mahmoud Motvaseli : Fariba Lotfizadeh
The main purpose of this study is to explore the relation between decision-making styles which are
measured by the General decision-making style (GDMS) test and information processing styles which
are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The
authors directed a survey research on 162 Iranian...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
Bintang Handayani : Basri Rashid
This study aims to scrutinise the transport performance and authenticity as one of the elements
in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data
collected from survey of 384 overseas tourists were used to clarify the research proposition. The study
suggests that transport performance may emerge as one of organic...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2015
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Artikel Jurnal Universitas Indonesia Library
