Kobliski, Kathy J, author
"Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the...
Canada: Entrepreneur Press, 2005
659.1 KOB a (1)
Buku Teks Universitas Indonesia Library
