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Ditemukan 197 dokumen yang sesuai dengan query

Budi Syahmenan, author

Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension

Penelitian ini didasari dari konsep Customer Based Brand Equity Model yang menggambarkan proses penerapan aktivitas-aktivitas Branding untuk dapat membentuk Brand Equity yang kuat sehingga perusahaan dapat mempunya kesempatan untuk memperluas merek salah satu produknya. Dalam penelitian ini kasusnya adalah LCD TV LG. Pcnclitian ini adalah penelitian kualitatif dengan desain deskriptifi...

Jakarta: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

T33889

UI - Tesis (Open) Universitas Indonesia Library

Djoko Purwanto, author

Komunikasi bisnis

Jakarta: Erlangga, 2003

658.45 DJO k

Buku Teks Universitas Indonesia Library

Orey, Maureen, author

Communication skills training

A comprehensive training program for improving interpersonal relationships, teaching negotiation skills, resolving conflict, and strengthening assertiveness. Communication Skills Training provides complete communication skills training in one comprehensive resource. Use this step-by-step guide to enhance individual interpersonal communication abilities while improving communication and collaboration throughout your organization...

Alexandria, VA: American Society for Training and Development Press;, 2004

e20438693

eBooks Universitas Indonesia Library

Plattner, Francis B., author

Improve your communication and speaking skills

You've been there. You are about to deliver a presentation to a group of people. As you arrange your notes, your knees suddenly begin shaking. Then the strange muscle spasms begin. One eyelid twitches uncontrollably. The presentation you spent hours memorizing vanishes from your head. That's unfortunate. Oral expression--together with its...

Alexandria, VA: American Society for Training and Development Press, 1997

e20435541

eBooks Universitas Indonesia Library