Ditemukan 65 dokumen yang sesuai dengan query
Jefkins, Frank William, author
London: Pitman , 1980
659.2 JEF p
Buku Teks Universitas Indonesia Library
Jefkins, Frank William, author
Estover: Macdonald and Evans, 1984
659.2 JEF p
Buku Teks Universitas Indonesia Library
Mullins, John W., author
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing...
New York: McGraw-Hill , 2013
658.8 MUL m
Buku Teks Universitas Indonesia Library
Cespedes, Frank V.
Boston, MA: Harvard Business School Press, 1995
658.8 CES c
Buku Teks Universitas Indonesia Library
Wipperfurth, Alex, author
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing...
Jakarta: Gramedia Pustaka Utama, 2006
658.8 Wip b
Buku Teks Universitas Indonesia Library
