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"Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing."

"Foreword by Michael Shermer, Ph.D. Contributors include Richard Dawkins, Penn Jillette, Julia Sweeney, and Dr. Donald B. Ardell It's hard enough to live a secular life in a religious world. And bringing up children without religious influence can be even more daunting. Despite the difficulties, a large and growing number of parents are choosing to raise their kids without religion. In Parenting Beyond Belief, Dale McGowan celebrates the freedom that comes with raising kids without formal indoctrination and advises parents on the most effective way to raise freethinking children. With advice from educators, doctors, psychologists, and philosophers as well as wisdom from everyday parents, the book offers tips and insights on a variety of topics, from "mixed marriages" to coping with death and loss, and from morality and ethics to dealing with holidays. Sensitive and timely, Parenting Beyond Belief features reflections from such freethinkers as Mark Twain, Richard Dawkins, Bertrand Russell, and wellness guru Dr. Don Ardell that will empower every parent to raise both caring and independent children without constraints."

"Foreword by Michael Shermer, Ph.D. Contributors include Richard Dawkins, Penn Jillette, Julia Sweeney, and Dr. Donald B. Ardell It's hard enough to live a secular life in a religious world. And bringing up children without religious influence can be even more daunting. Despite the difficulties, a large and growing number of parents are choosing to raise their kids without religion. In Parenting Beyond Belief, Dale McGowan celebrates the freedom that comes with raising kids without formal indoctrination and advises parents on the most effective way to raise freethinking children. With advice from educators, doctors, psychologists, and philosophers as well as wisdom from everyday parents, the book offers tips and insights on a variety of topics, from "mixed marriages" to coping with death and loss, and from morality and ethics to dealing with holidays. Sensitive and timely, Parenting Beyond Belief features reflections from such freethinkers as Mark Twain, Richard Dawkins, Bertrand Russell, and wellness guru Dr. Don Ardell that will empower every parent to raise both caring and independent children without constraints."

"Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention."

"It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation."