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"Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today's more frugal consumers."

"People in all walks of life--and perhaps mathematicians especially--delight in working on problems for the sheer pleasure of meeting a challenge. The problem section of SIAM Review has always provided such a challenge for mathematicians. The section was started to offer classroom instructors and their students as well as other interested problemists, a set of problems--solved or unsolved-- illustrating various applications of mathematics. In many cases the unsolved problems were eventually solved. Problems in Applied Mathematics is a compilation of 380 of SIAM Review's most interesting problems dating back to the journal's inception in 1959. The problems are classified into 22 broad categories including Series, Special Functions, Integrals, Polynomials, Probability, Combinatorics, Matrices and Determinants, Optimization, Inequalities, Ordinary Differential Equations, Boundary Value Problems, Asymptotics and Approximations, Mechanics, Graph Theory, and Geometry."