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"[This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others., This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.]"

"Abstract:Striking a balance between research, theory, and application, the eighth edition of this text helps students discover the relevance of industrial/organizational psychology in everyday life through practical application. The book guides students in analyzing topics such as resume writing, interview survival, job description authoring, performance appraisal, employment law, job satisfaction, work motivation, and leadership. Humor, case studies, real-world examples, and a friendly writing style make the book both accessible and interesting. Numerous charts, tables, flowcharts, and exercises help students conceptualize complex issues"

"This book outlining the latest developments in engineering digital transformation gathers a selection of the best papers presented at the 11th International Conference on Industrial Engineering and Industrial Management (CIO 2017), held in Valencia, Spain, from July 5th to 6th, 2017. The papers discuss topics in the following areas: strategy and entrepreneurship, OR, modelling and simulation, production, logistics and supply chain management, information systems, quality and product management, knowledge and project management, service systems, and education."