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"Summary:Designed primarily for students on MBA and executive education courses, this practical text uses a 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies."

""Shaping the Future" provides how-to guidance - as well as examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Apple - on how readers can help to create a future of their own choosing. Rethinking many classic assumptions about change, "Shaping the Future" emphasizes the importance of making a single, critical change - the strategic imperative - rather than many smaller ones."

"This is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling ́ђةs approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases."

"This book draws on a detailed history of a largeGerman company (HELLA ), now active in over 35 countries, employing 34,000 people and with asales turnover of around EURO6,4bn."