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"Di era global sekarang, persaingan usaha antara perusahaan perusahaan besar semakain ketat. Mereka berlomba lomba merencanakan tujuan serta strategi bisnis mereka untuk menjadi yang terbaik. Pengukuran yang paling banyak digunakan dalam mengukur keberhasilan dari strategi mereka adalah dengan laporan keuangan seperti rasio-rasio penjualan dan ROI. Jika kita kaji lebih dalam lagi, masih banyak cara untuk mengukur performa dari perusahaan itu, seperti balance scorecard sebagai alat ukur dari keberhasilan perusahaan. Dalam metode ini perusahaan juga bisa mengukur performa perusahaan terhadap pembeli, proses bisnis internal, dan pertumbuhan perusahaan dalam mendapatkan ilmu baru dibidangnya. Dalam studi kasus ini penulis akan membahas lebih dalam tentang bagaimana balance scorecard membantu perusahaan dalam mempertajam tujuan dari persusahaan dalam perspektif yang berbeda.

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In these days, companies are more competitive than in the past of planning their strategic objective and measure the performance of the strategy. There is a traditional tool to measure the performance of a company, financial measure, was the only assessment for a company to find out its performance of the year by assessing its financial variables that support financial growth such as ROI, sales turnover and many more. There are a few numbers of measuring companies` performance from different perspective other than financial measures only. Using balance scorecard as a measurement tool for companies can help them to assess other three additional perspectives; customers, internal business processes, and learning and growth. In this report, balance scorecard helped a company to specify objectives of companies in four different perspectives."

"[ ABSTRAKPenelitian ini meneliti tentang persepsi dan kebutuhan bahasa Inggris mengenai Bahasa Inggris untuk TujuanKhusus pada siswa kelas 11 SMA Negeri 116 Ragunan. Hal ini dikarenakan para siswa di sekolah tersebutadalah atlet profesional remaja. Perbedaan kebutuhan bahasa Inggris dengan rata-rata siswa SMA lainmenjadikan penelitian ini signifikan. SMA Negeri 116 Ragunan memberlakukan kurikulum terbaru diIndonesia, Kurikulum 2013, yang bisa dikombinasikan dengan tujuan khusus para siswa. Metode yagdigunakan dalam penelitian ini adalah deskriptif kuantitatif, menggunakan kuesioner tertutup danwawancara. Hasil penelitian menunjukkan bahwa persepsi bahasa Inggris para siswa masih rendah di empataspek (mendengar, membaca, menulis, dan berbicara), namun yang terendah adalah kecakapan berbicara.Penting bagi para guru untuk mempersiapkan siswanya dengan kecakapan yang paling mereka butuhkan danmemenuhi perubahan kurikulum di Indonesia.

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ABSTRACT

This study investigates English language perception and needs for English for Specific Purpose of 11th grade

students at 116 State High School Ragunan, since the students are teenage professional athletes. The

difference English need with the average high school students’ need make this study significant. The school

is also applying the latest Indonesian curriculum, Kurikulum 2013 which can be combined with the specific

purpose of the students. The method used in this study is descriptive quantitative, using closed-questionnaire

and interview. The result shows that the students’ perception of English is still low in four aspects (listening,

reading, writing, and speaking), but the lowest is speaking skill. It is important for the teachers to provide

students with the skill they need the most and meet the change of curriculum in Indonesia., This study investigates English language perception and needs for English for Specific Purpose of 11th grade

students at 116 State High School Ragunan, since the students are teenage professional athletes. The

difference English need with the average high school students’ need make this study significant. The school

is also applying the latest Indonesian curriculum, Kurikulum 2013 which can be combined with the specific

purpose of the students. The method used in this study is descriptive quantitative, using closed-questionnaire

and interview. The result shows that the students’ perception of English is still low in four aspects (listening,

reading, writing, and speaking), but the lowest is speaking skill. It is important for the teachers to provide

students with the skill they need the most and meet the change of curriculum in Indonesia.]"