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"Penelitian ini fokus untuk mengetahui persepsi dan harapan kementerian/lembaga terhadap pelayanan asistensi yang diberikan oleh deputi program dan reformasi birokrasi, serta untuk mengetahui bagaimana strategi deputi program dan reformasi birokrasi dalam pelayanan asistensi tersebut. Berdasarkan penelitian yang dilakukan, diperoleh data bahwa persepsi kementerian/Iembaga terhadap pelayanan asistensi deputi program dan reformasi birokrasi adalah belum maksimalnya pelayanan yang ditandai dengan tidak adanya umpan balik, lambat, tidak responsif, dan baru menyentuh proses bukan hasil. Harapan kementerian/ Iembaga terhadap pelayanan asisrensi adalah adanya asistensi yang dapat diaplikasikan oleh instansi, dimana hasil asistensi dapat dimanfaatkan Iangsung dalam pelaksanaan reformasi birokrasi. Oleh karena itu, berdasarkan analisis yang telah dilakukan disimpulkan bahwa (1) Persepsi kementerian/Iembaga terhadap pelayanan asistensi jauh dari yang diharapkan, dalam arti masih banyak kekurangan yang harus diperbaiki. Harapannya adalah agar pelayanan dapat lebih baik Iagi sehingga memudahkan kementerian/lembaga dalam proses reformasi birokrasi dan mendapatkan asistensi yang aplikatif lagi dan berguna bagi instansi; dan (2) Strategi pelayanan asistensi yang dilakukan oleh deputi program dan reformasi birokrasi belum berjalan optimal dengan keterbatasan yang ada. Untuk itu, perlu dirumuskan suatu strategi dalam pelayanan asistensi yang lebih aplikatif dan mudah untuk dilaksanakan.

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This research is focus to know about the perceptions and expectations of the ministries/agencies about technical assistance that given by the Deputy Program and Bureaucracy Reform, and to find out how their strategy to give that technical assistance. Based the research conducted, the data showed that the perception of Ministries/Agencies about the technical assistance is that the assistance not maximal enough that characterized by no feedback, not responsive, and all the assistance is only touching process rather than outcome. The expectation of the assistance is there are result that can utilize directly in implemented the bureaucracy reforms. Therefore, based on the analysis that have been done, it concluded that (1) the perception of Ministry/Agencies about the assistance is far from the expected, which mean there are still have many shortcomings that have to be improved. The expectation is the assistance could be better so it can facilitate Ministry/Agencies in process to reform the bureaucracy and get the assistance that can be applied and give advantage to the agency; and (2) Strategy fiom Deputy Program and Bureaucracy Reforms in the technical assistance has not run optimally with the limitations that existing. So, it needed to make a formulation of a strategy that applicative and can be easy to implemented."

"Salah satu indikator keberhasilan dari program reformasi birokrasi adalah peningkatan kualitas pelayanan publik dari sebuah instansi pemerintahan. Penelitian ini dilakukan dengan maksud untuk menganalisis program ‘Peningkatan Kualitas Pelayanan Publik’ pada reformasi birokrasi di Kementerian Pemuda dan Olahraga, aspek-aspek yang harus diperbaiki dan faktor yang harus ditingkatkan. Penelitian ini menggunakan pendekatan kualitatif yaitu dengan melakukan analisis terhadap dokumen-dokumen dan literatur yang tersedia dan juga dengan wawancara yang diolah menggunakan metode triangulasi dan member-checking. Hasilnya implementasi program mikro pelayanan publik dalam rangka reformasi birokrasi pada aspek standar pelayanan walaupun Kemenpora sudah memiliki SOP, pedoman, serta standar pelayanan lainnya, hal ini masih terdapat pada unit yang menerbitkan standar tersebut, yang dalam penelitian ini adalah OKP. Pada aspek pelibatan stakeholder, terlihat bahwa Kemenpora memang sudah melibatkan pemangku kepentingan dalam menyusun berbagai kebijakan yang ada. Akan tetapi, sifat nya masih terbatas pada kalangan OKPtertentu saja.

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One indicator of the success of bureaucratic reform program is improving the quality of public services from a government agency. This study was conducted to analyze the program 'Improving the Quality of Public Services' on bureaucratic reform in the Ministry of Youth and Sports, the aspects that should be corrected and the factors that should be improved. This study used a qualitative approach to conduct an analysis of documents - documents and literature are available and also the interviews are processed using the method of triangulation and memberchecking.

The results of implementation of public services micro program in the context of the bureaucratic reform at the service standard aspects even though the Ministry of Youth and Sports already has a Standard Operating Procedures, guidelines, and other service standards, it is still contained in the unit that publishes those standards which in this study is the youth organization. In the

stakeholder engagement aspect, it appears that the Ministry of Youth and Sports stakeholders are already involved in formulating policies that exist. However, its nature is still limited to the particular youth organizations."

"Reformasi birokrasi Pemerintah Indonesia bertujuan untuk memberikan pelayanan yang cepat, transparan dan akuntabel. Tujuan penelitian ini adalah untuk mengevaluasi implementasi strategi komunikasi salah satu program reformasi birokrasi pemerintah, yaitu penyelenggaraan layanan unggulan pencatatan nikah di lingkungan Kementerian Agama. Penelitian ini menggunakan metodologi kualitatif deskriptif dengan pendekatan studi kasus intrinsik, melalui wawancara mendalam dengan responden terpilih dan dokumentasi. Hasil penelitian dan pembahasan dengan lima orang narasumber menunjukkan bahwa strategi komunikasi pada program pelayanan pencatatan nikah di Kementerian Agama telah menerapkan kerangka Nine steps of Strategic Public Relations, yaitu analisa situasi, analisa organisasi, analisa publik, tujuan dan sasaran, tindakan dan respon strategi, komunikasi efektif, taktik komunikasi dan implementasi rencana strategis. Namun demikian terdapat beberapa step yang harus dioptimalisasikan.

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Bureaucratic Reform of the Indonesian Government aims to provide the better service for the public that is fast, transparent and accountable. The aim of this research is to evaluate the implementation of the communication strategy in one of the current feature program, which is the civil registration in the office of Religious Affairs, known as KUA. This research uses descriptive qualitative methodology with a case study approach.

The result of this research after having discussed by five expert resources had concluded that the communication strategy used in civil registration program in KUA right now is appropriate and effective by using Nine steps of Strategic Public Relations that includes situation analysis, organizational analysis, public analysis, goals and objectives, action and response strategies, effective communication, communication tactics and implementation of strategic plans. Although there are steps to be optimized."

"Sebagai salah satu lembaga pemegang kekuasaan kehakiman yang independen, Mahkamah Konstitusi masuk menjadi salah satu prioritas pelaksanaan reformasi birokrasi berdasarkan Permen Pan dan RB Nomor. PER/15/M.PAN/7/2008 Tentang Pedoman Umum Reformasi Birokrasi. Berdasarkan hal tersebut, dibutuhkan suatu strategi dalam mewujudkan kebijakan reformasi birokrasi tersebut. Mahkamah Konstitusi akan memprioritaskan/ menekankan pembenahan pada beberapa area perubahan yang sangat terkait dengan ketiga sasaran utama yang tertuang dalam peraturan Kemen PAN dan RB No.20 Tahun 2010 yaitu kelembagaan (organisasi), ketatalaksanaan ( business process), dan sumber daya manusia apartur. Berdasarkan hal tersebut, dilakukan penelitian mengenai analisis strategi reformasi birokrasi yang dibangun di Mahkamah Konstitusi berdasarkan teori 3 (tiga) model strategi refomasi birokrasi dari Siendentopf yaitu strategi fiskal, strategi struktural, dan strategi program, kemudian ditambahkan dengan menganalisa kendala dan hambatan dalam strategi tersebut berdasarkan teori dimensi-dimensi utama dari strategi reformasi birokrasi yang ideal dari Dror. Penelitian ini menggunakan pendekatan kualitatif dengan illustrative method, yaitu metode analisis yang menggunakan bukti empirik untuk menggambarkan teori, data didapatkan dengan melakukan wawancara dengan informan, FGD, kajian terhadap berbagai bahan tertulis seperti dokumen, buku, kumpulan peraturan yang terkait dengan reformasi birokrasi di Mahkamah Konstitusi. Berdasarkan hasil analisis yang dilakukan terhadap strategi reformasi birokrasi di Mahkamah Konstitusi berdasarkan teori yang digunakan bisa digambarkan bahwa strategi tersebut belum mampu memenuhi kriteria ketiga model strategi reformasi birokrasi tersebut. Untuk strategi fiskal belum diterapkannya strategi penghematan anggaran yang terkait dengan rasionalisasi dan modernisasi struktur internal yang juga tetap menjaga kualitas pelayanan. Dalam strategi struktural, belum dirancang strategi perubahan struktural yang dapat berdampak pada peningkatan produktifitas tanpa harus meningkatkan pembiayaan serta aspek rasionalisasi besaran organisasi (right sizing). Dan terkait strategi program, Mahkamah Konstitusi belum memiliki sistem yang dapat digunakan sebagai indikator pengukuran efektifitas dan efisiensi pelayanan publik yang diberikan kepada masyarakat. Sementara itu, masih banyak kendala dan hambatan yang terdapat antara lain belum dispesifikan tujuan dari reformasi birokrasi, terlalu banyaknya program, ketersediaan waktu yang sedikit, ketersediaan dana yang minim. Adapun saran dalam penelitian ini, perlu dilakukannya review dan penyempurnaan terkait sistem pengelolaan anggaran, perubahan struktur yang sesuai dengan kebutuhan organisasi (right sizing), dan pembuatan standar pelayanan minimum, fokuskan tujuan reformasi, membuat manajamen waktu yang baik, dan melakukan revisi anggaran disesuaikan dengan kebutuhan program reformasi yang proporsional.

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As one of the independent judicial authority, the Constitutional Court entered into one of the priorities of bureaucratic reforms by regulation of Ministry of Administrative Reform No.PER/15/M.PAN/7/2008 About General Guidelines of Bureaucratic Reforms. Based on this, a strategy for achieving the bureaucratic reform policies is needed. The Constitutional Court will prioritize/emphasize improvements in some changes that are strongly associated with the three major goals set out in The Regulation of Ministry PAN and RB No.20 of 2010 that are institutional (organization), management (business process), and human resources. Based on this, research is conducted on the analysis of bureaucratic reform strategy which was built in the Constitutional Court based on the theory of 3 (three) models of bureaucratic reforms strategy of Siendentopf that are a strategy of fiscal, structural strategies, programs strategies, and then added to analyze the constraints and obstacles in the strategy based on theory of the main dimensions of the ideal bureaucracy reform strategy of Dror. This study used a qualitative approach with illustrative method, a method of analysis that uses empirical evidence to illustrate the theory, the data obtained by interviews with informants, focus group discussions, the study of a variety of written material such as documents, books, a collection of regulations related to bureaucratic reform in the Constitutional Court.

Based on the analysis conducted on the strategies of bureaucratic reform in the Constitutional Court based on the theory used can be drawn that the strategy has not been able to meet all three criteria the bureaucratic model of reform strategies. For fiscal strategy that budget savings strategies has not applied also not associated with the rationalization and modernization of the internal structure which also maintaining quality of service. In a structural strategy have not designed structural changes strategy that may have an impact on increasing productivity without increasing the amount of funding and organizational aspects of rationalization (right sizing). And for programs strategy, the Constitutional Court does not have a system that can be used as an indicator measuring the effectiveness and efficiency of public services provided to citizens. Meanwhile, there are still many obstacles and barriers which contained, among others, have not dispesifikan purpose of bureaucratic reform, too many programs, the availability of a little time, the availability of funds is minimal. The advice in this study, need to do a review and improvement of management systems related to the budget, structural changes in accordance with the needs of the organization (right sizing), and the manufacture of minimum service standards, focus on reform goals, make time manajamen, and revise the budget appropiated with reform program needs."

"Penelitian ini menginvestigasi kepentingan bantuan hibah bagi reformasi birokrasi di Indonesia yang diberikan Pemerintah Korea Selatan dan pengaruh bantuan tersebut bagi iklim investasi di Indonesia. Untuk menganalisis hal tersebut, Peneliti menggunakan pemikiran A. Maurits Van Der Veen yang mengatakan bantuan digunakan sebagai alat pencapaian kepentingan nasional dan menggunakan teknik analisis metode kualitatif dengan sifat analisis deskriptif.Penelitian ini menyimpulkan adanya kepentingan ekonomi dan politik yang diusung Pemerintah Korea Selatan di balik bantuan yang diberikan dan bantuan tersebut memberi kontribusi bagi perkembangan investasi Korea Selatan di Indonesia. Namun demikian, peningkatan investasi tersebut bukan hanya didorong oleh pembenahan birokrasi di Indonesia tetapi juga disebabkan faktor lain seperti adanya peningkatan pungutan pajak yang dibebankan Pemerintah Korea Selatan kepada para pengusaha sehingga memicu pengalihan modal ke negara lain.

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This study investigates the interests of grant aid for bureaucratic reform in Indonesia given the South Korean government and the effect of such aid for the investment climate in Indonesia. To analyze this, the researcher used the thought of A. Maurits Van Der Veen who say aid is used as a means of achieving national interests and use qualitative methods of analysis techniques with nature descriptive analysis.

This study concludes that there is economic and political interests that brought the South Korean government behind the assistance provided and the assistance contributed to the development of South Korean investment in Indonesia. However, the increase in investment is not only driven by bureaucratic reform in Indonesia but also due to other factors such as an increase in the tax levy charged the South Korean government to employers that triggers the transfer of capital to other countries."

"Penelitian ini bertujuan untuk menganalisis penerapan digital governance pada Program Inisiatif Strategis Reformasi Birokrasi dan Transformasi Kelembagaan di Kementerian Keuangan. Pendekatan penelitian yang digunakan adalah post positivist dengan teknik pengumpulan data kualitatif melalui wawancara dan analisis dokumen. Hasil dari penelitian ini menunjukkan bahwa digital governance pada Program IS RBTK Kemenkeu masih belum optimal, dikarenakan belum terlihat digital strategy yang dinyatakan secara gamblang dalam dokumen resmi yang diketahui oleh seluruh Unit TIK di lingkup Kemenkeu, belum terlihat penerapan digital policy pada produk dan layanan digital Kemenkeu walau sudah ada pengaturan digital policy, dan belum adanya digital standards baik dalam dokumen kebijakan maupun penerapannya pada produk dan layanan digital Kemenkeu, di mana semua itu dipengaruhi oleh struktur organisasi Kemenkeu yang belum mengakomodir Unit Digital yang memiliki otoritas baik dalam memimpin penyusunan digital strategy, digital policy, dan digital standards serta bertanggungjawab atas pengawasan dan penerapan dari digital policy dan digital standards. Penelitian ini merekomendasikan digital strategy dinyatakan secara gamblang dan didesiminasikan melalui saluran media sosial atau aplikasi pesan instan, menemukan solusi atas hambatan agilitas, penerapan digital policy yang sudah ada, pecantuman digital policy pada produk dan layanan digital, menunjuk otoritas digital policy, otomatisasi pemeriksaan digital policy, peran serta komunitas TI internal, pengukuran dampak digitalisasi, perubahan struktur organisasi, pemetaan pengguna layanan, menggunakan teknologi terbaru, menggunakan big data analysis, dan pembagian tugas, kewenangan, penggunaan sumberdaya, jejaring, serta data dan informasi.

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his research aims to analyze the application of digital governance in the Strategic Initiative Program for Bureaucratic Reform and Institutional Transformation at the Ministry of Finance. The research approach is post-positivist with qualitative data collection techniques through interviews and document analysis. The results of this research show that digital governance in the Ministry of Finance's IS RBTK Program is still not optimal, because no digital strategy is clearly stated in an official document that is known to all ICT Units within the Ministry of Finance. There is no visible implementation of digital policy on the Ministry of Finance's digital products and services. even though there are already digital policy arrangements, and there are no digital standards either in policy documents or in their application to the Ministry of Finance's digital products and services, all of which are influenced by the organizational structure of the Ministry of Finance which does not yet accommodate a Digital Unit that has good authority in leading the preparation of digital strategy, digital policy, and digital standards and is responsible for monitoring and implementing digital policy and digital standards. This research recommends that digital strategies be stated clearly and disseminated through social media channels or instant messaging applications, finding solutions to agility barriers, implementing existing digital policies, including digital policies in digital products and services, appointing digital policy authorities, automating digital policy checks, the role of the internal IT community, measuring the impact of digitalization, changing organizational structures, mapping service users, using the latest technology, using big data analysis, and dividing tasks, authority, use of resources, networks and data and information."

"Program reformasi birokrasi merupakan sebuah upaya perubahan menuju profil birokrasi yang diharapkan. Salah satu program pendukung reformasi birokrasi adalah manajemen pengetahuan. Kementerian Perindustrian (Kemenperin) sebagai penggerak dan pembina industri nasional perlu melakukan perubahan dan perbaikan birokrasi sehingga dapat meningkatkan kemampuan sektor industri dalam menghadapi persaingan global. Seiring dengan upayanya melaksanakan reformasi birokrasi, Kemenperin memiliki inisiatif pelaksanaan manajemen pengetahuan, namun belum memiliki strategi manajemen pengetahuan yang komprehensif. Fokus Kemenperin ada pada peningkatan kualitas pelayanan publik yang salah satunya didukung oleh pembangunan e-government. Proses pengembangan e-government melibatkan berbagai pengetahuan yang tersebar di berbagai lokasi, baik di dalam maupun di luar organisasi. Penelitian ini berusaha merumuskan strategi manajemen pengetahuan dengan fokus pada target pengembangan e-government dalam rangka reformasi birokrasi. Perumusan strategi dilakukan dengan menggunakan kerangka kerja strategi pengetahuan Zack. Strategi yang dirumuskan antara lain: Kemenperin perlu melakukan dokumentasi pengalaman-pengalaman kerja ke dalam bentuk tertulis; Kemenperin perlu meningkatkan kesadaran pegawai untuk berbagi pengetahuan; Kemenperin perlu meningkatkan koordinasi dan kerjasama dalam rangka pengelolaan pengetahuan, baik antar unit kerja internal maupun dengan pihak eksternal; Kemenperin perlu memfasilitasi media penyimpanan dan pembagian pengetahuan berbasis TI yang dapat dijangkau dengan mudah oleh seluruh pegawai Kemenperin; dan Kemenperin perlu membangun komitmen manajemen dalam mendukung pelaksanaan manajemen pengetahuan.

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Bureaucratic reform is an efforts to change towards the expected bureaucratic. Knowledge management is one of supporting program in bureaucratic reform. Ministry of Industry (Kemenperin) as a national industry movers and builders need to make bureaucracy changes and improvements to increase the ability of the industry towards global competition. Along with its efforts to carry out the bureaucratic reform, the Ministry of Industry has the knowledge management initiatives, but do not have a comprehensive knowledge management strategy yet. Ministry of Industry’s focus is improving the quality of public services, one of which is supported by the development of e-government. The development process of e-government involves a wide range of knowledge in the various locations, both inside and outside the organization.

This study seeks to formulate the knowledge management strategy with a focus on the development of e-government targets in order to reform the bureaucracy. Formulation of strategies use Zack’s knowledge strategy framework. Strategies are formulated as follows: Ministry of Industry need to document work experiences into written form; Ministry of Industry need to increase the awareness of employees to share knowledge; Ministry of Industry need to improve coordination and cooperation on managing knowledge, both with internal and external parties; Ministry of Industry need to facilitate the IT-based storage and distribution of knowledge that can be reached easily by all employees of the Ministry of Industry, and Ministry of Industry should establish management commitment to support the implementation of knowledge management."

"Tesis ini membahas mengenai strategi implementasi reformasi birokrasi di Sekretariat Wakil Presiden Republik Indonesia (Setwapres RI). Tujuan penelitian adalah untuk menganalisa strategi reformasi birokrasi yang dipilih dan dilaksanakan oleh Setwapres RI serta faktor-faktor yang mendukung dan menghambat implementasinya. Penelitian ini merupakan penelitian kualitatif dengan pendekatan post positivis. Berdasarkan hasil analisis atas formulasi strategi reformasi birokrasi dengan menggunakan Matriks of Optimum Reform Strategy (Hahn Been Lee) diperoleh kesimpulan bahwa strategi reformasi birokrasi yang dilakukan oleh Setwapres RI adalah strategi inkremental. Hasil penelitian merekomendasikan Sekretariat Wakil Presiden untuk membentuk sebuah unit kerja yang memiliki tugas dan fungsi khusus melaksanakan programprogram reformasi birokrasi di lingkungan internal Setwapres RI; menjalankan program change management secara periodik untuk mentransformasikan nilainilai reformasi birokrasi bagi pembentukan pola pikir dan budaya kerja; membangun Sistem Pengendalian Intern Pemerintah (SPIP) secara utuh sebagai early warning system atas pelaksanaan tugas dan fungsi seluruh unit kerja; dan meningkatkan komitmen serta efektivitas peran Pemimpin disemua level manajemen untuk mendorong keberhasilan reformasi birokrasi.

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This thesis discusses the strategy of bureaucratic reform implementation in the Secretariat of The Vice President of the Republic Indonesia (VP Office). The research goal was to analyze the strategy of bureaucratic reform that was chosen and executed by the VP Office, along with the factors that support and prohibit its implementation. The research is qualitative in nature that uses a post positive approach. Using the Matriks of Optimum Reform Strategy (Hahn Been Lee) as tool of analysis towards the formulation of the bureaucratic reform strategy, this research concludes that the bureaucratic reform strategy conducted by the VP Office is an incremental type of strategy.

Based from the results, this research recommends the following steps for the VP Office: that the VP Office establishes a working unit that specializes only in executing bureaucratic reform programs in the VP Office's internal environment; also implement a change management program periodically in order to transform bureaucratic reform values into a certain mind set and work culture; establish a comprehensive Governmental Internal Control System (Sistem Pengendalian Intern Pemerintah) to function as an early warning system towards the execution of all of the working units tasks and functions; increase the commitment and effectiveness of the leader's role in order to push for the successfulness of bureaucratic reform."

"[ABSTRAKTesis ini membahas mengenai efektivitas bantuan Pemerintah Jerman kepada Pemerintah Indonesia dalam program Reformasi Birokrasi dengan studi kasus di Kementerian Dalam Negeri periode 2010 - 2014. Dalam analisis, tesis ini menggunakan sudut pandang Paris Declaration beserta lima prinsip dasar dan dua belas indikator untuk menentukan efektif-tidaknya bantuan tersebut. Penelitian ini merupakan penelitian kualitatif, dengan sumber data dari literatur, hasil penelitian, laporan, dokumen, dan wawancara. Hasil penelitian ini menyimpulkan bahwa bantuan Pemerintah Jerman dalam program reformasi birokrasi di Kementerian Dalam Negeri tidak efektif. Melalui analisis terdapat indikasi bahwa bantuan Pemerintah Jerman berusaha untuk menciptakan status dependensi bagi Indonesia.

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ABSTRACTThe focus of this study discusses the effectiveness of German Government Aid to the Government of Indonesia in the Bureaucratic Reform program in case study at Home Affairs Ministry period 2010 - 2014. In the analysis, this thesis uses the viewpoint of the Paris Declaration and its five basic principles and twelve indicators to determine whether or not the aid was effective. This majority of data in the study is qualitative research, which is collected through literatures, research, reports, documents, and interview. The results of this study concluded that the German government aids to bureaucratic reforms programs in Home Affair Ministry are not effective. Through the analysis there are indications that the German government aid seeks to create Indonesia's dependency.;The focus of this study discusses the effectiveness of German Government Aid to the Government of Indonesia in the Bureaucratic Reform program in case study at Home Affairs Ministry period 2010 - 2014. In the analysis, this thesis uses the viewpoint of the Paris Declaration and its five basic principles and twelve indicators to determine whether or not the aid was effective. This majority of data in the study is qualitative research, which is collected through literatures, research, reports, documents, and interview. The results of this study concluded that the German government aids to bureaucratic reforms programs in Home Affair Ministry are not effective. Through the analysis there are indications that the German government aid seeks to create Indonesia?s dependency., The focus of this study discusses the effectiveness of German Government Aid to the Government of Indonesia in the Bureaucratic Reform program in case study at Home Affairs Ministry period 2010 - 2014. In the analysis, this thesis uses the viewpoint of the Paris Declaration and its five basic principles and twelve indicators to determine whether or not the aid was effective. This majority of data in the study is qualitative research, which is collected through literatures, research, reports, documents, and interview. The results of this study concluded that the German government aids to bureaucratic reforms programs in Home Affair Ministry are not effective. Through the analysis there are indications that the German government aid seeks to create Indonesia’s dependency.]"

"Tesis ini menganalisis komunikasi internal di Kementerian Perdagangan (Kemendag) dalam konteks manajemen perubahan berdasarkan teori Strategic Communication Model dari Roger D?Aprix. Penelitian dilatarbelakangi fakta bahwa komunikasi internal belum menjadi perhatian serius di banyak kementerian/lembaga pemerintah. Penelitian ini adalah penelitian kualitatif deskriptif dan berbasis studi kasus. Hasil penelitian menunjukkan bahwa komunikasi internal di Kemendag belum berperan secara ideal dalam mendukung pelaksanaan manajemen perubahan karena belum direncanakan secara strategis dengan pendekatan yang komprehensif. Salah satu saran yang dikemukakan peneliti adalah pentingnya kajian-kajian akademis yang dapat membantu kementerian/lembaga melaksanakan komunikasi internal, bukan hanya terbatas pada sosialisasi program, tetapi terkait pengembangan ilmu kehumasan pemerintahan untuk memfasilitasi dan/atau mengelola perubahan, pemanfaatan IMC (integrated marketing communication) di K/L atau social marketing untuk mendapatkan dukungan staf dalam mencapai tujuan organisasi.

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This thesis analyzes internal communication practices in managing change based on the theory of Strategi Communication Model from Roger D?Aprix. The study is based on the fact that many ministries/government organizations have not yet put serious attention to internal communication. This is a descriptive qualitative research based on a case study.

The research results show that ?internal communication has not provided ideal support to change management in the Ministry, as it is not planned strategically using a comprehensive approach.

One of recommendations provided by the researcher is the importance of having academic studies to help government bodies to implement better internal communication which is not limited only to socialization, but to improve public relations skills for facilitating and/or managing changes in the organization, the use of IMC (integrated marketing communication) approach or social marketing to get staff support in achieving organization?s objectives."