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"ABSTRAKTesis ini membahas tentang media sosial berupa Twitter sebagai saluran baru dalam partisipasi masyarakat dalam pembentukkan peraturan perundang-undangan. Dari penelitian terungkap media sosial mampu membentuk opini publik yang mampu memengaruhi politik hukum pembuat undang-undang. Ini terbukti saat Dewan Perwakilan Rakyat (DPR) menghentikan pembahasan perubahan UU No 30 Tahun 2002 tentang Tindak Pidana Korupsi. Pada akhirnya, media sosial membentuk produk hukum populis.

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ABSTRACTThis thesis discusses social media such as Twitter as a new channel in the public participation in the formation of legislation. From the research revealed social media is able to shape public opinion can influence legal political legislators. This is evident when the House of Representatives (DPR) suspended a change in the law No. 30 of 2002 on Corruption. In the end, social media form a populist legislation."

"Fokus penelitian ini membahas tentang dinamika interaksi para aktor kebijakan di media sosial dalam proses Revisi UU Nomor 30 Tahun 2002 tentang Komisi Tindak Pidana Korupsi. Peneliti menggunakan teori tentang jejaring kebijakan, media sosial, dan siklus kebijakan publik. Penelitian ini menggunakan metode penelitian post positivis dengan jenis penelitian deskriptif. Hasil dari penelitian ini menujukkan jika terjadi dinamika interaksi aktor kebijakan di media sosial pada tahapan proses agenda setting dan pengambilan keputuan terkait Revisi UU KPK. Pada tahapan agenda setting, para aktor kebijakan menggunakan media sosial untuk saling menyampaikan argumentasi mereka di ruang publik. Adu argumentasi di media sosial ini memiliki peran penting untuk mempengaruhi proses pembentukan opini publik pada tahapan agenda setting. Sementara itu pada tahapan pengambilan keputusan, para aktor kebijakan berusaha menyakinkan masyarakat bahwa sikap atau pandangan mereka terkait revisi UU KPK, merupakan pandangan yang benar. Sehingga dinamika interaksi aktor kebijakan di media sosial ini berperan untuk mempengaruhi aktor kebijakan pemerintah state actor untuk mengambil suatu keputusan.

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The focus of this study is to describe the interaction between policy actor in social media in the process of revision of Corruption Eradiction Commission Laws at The House of Representative. The method of this research is using post positivis with type of descriptive research. The results of this study indicate that there is the dynamics of interaction between policy actors, in social media at the phases of the agenda setting and decision making process. At the agenda setting stage, policy actors use social media to share their arguments in the public sphere. This argumentation in social media has an important role to influence the process of forming public opinion on the agenda setting stage. Meanwhile, at the stage of decision making, the policy actors tried to convince the public that their views about the revision of the Corruption Eradication Commission Law are the right views. "

"Penelitian ini dilatarbelakangi oleh fenomena pemakaian media sosial Twitter dalam kehidupan masyarakat. Pemakaian twitter dengan akses yang tidak terbatas membuat aliran komunikasi semakin mudah.Peningkatan penggunaan Twitter semakin mempermudah individu untuk mengekspresikan diri. Twitter juga dapat turut mendorong tumbuhnya gerakan sosial politik. Salah satu gerakan sosial yang tumbuh melalui media sosial twitter adalah Gerakan Sosial #saveKPK. Penelitian ini bertujuan untuk mengetahui fungsi media sosial dalam mendukung suatu gerakan sosial dan menganalisa suatu topik di dalam twitter dalam membangkitkan gerakan sosial di dunia nyata. Terdapat beberapa teori yang mendukung penelitian ini yaitu, media baru, media massa di Internet, computer mediated communication (CMC), masyarakat jaringan, Word of Mouth, sosiologi, dan civil society. Proses komunikasi di dalam media sosial Twitter ini meneguhkan asumsi dari sebuah konsep teori Word of Mouth (WOM), bagaimana media sosial Twitter ini berperan menyebarkan informasi secara cepat dan berdampak secara luas. Secara informal muncul para pemilik akun yang berperan sebagai pemimpin opini. Para pemimpin opini ini mempunyai dua peranan utama, yaitu menggerakkan proses penguatan pemikiran melalui pesan-pesan berbentuk fakta dan opini, serta memobilisasi para pengikut opini melalui pesan-pesan berbentuk pengumuman dan ajakan untuk turut berperan aktif dalam aksi di dunia nyata. Dengan adanya para pemimpin opini yang menjalankan peran-peran tersebut, individu-individu yang terlibat dalam gerakan sosial #saveKPK di dunia maya dapat dimobilisasi untuk turut berperan aktif dalam aksi gerakan sosial #saveKPK di dunia nyata, yaitu melalui kegiatan yang disebut "Semut Rangrang".

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The study was based on the phenomenon of the use of social media Twitter in the public life. The use of internet with no limit for its access has made communication flow easier and more freely-open knowledge and information. The rise in use of Twitter has made personal expression of opinion by individuals easier. Twitter has also induced the rise of various socio-political movements. One of these social movements using Twitter was #saveKPK movement. The objective of the study was to investigate the functions of social media in supporting a social movement and to analyse a topic in Twitter which enhance the rise of social movement in the actual world. There were a number of theories supporting the study such as new media, mass media in the internet, computer mediated communication (CMC), network society, Word of Mouth, sociology, civil socitety, and social movement.

Communication process in the media has verified the assumption taken from the word mouth theory demonstrating the role of Twitter in fast dissemination of information with widespread impact. Although formally the social movement through Twitter has no leader, informally a few accounts rose as the opinion leaders. These opinion leaders had two main functions: to induce the process of strengthening the ideas by providing messages in the forms of facts and opinions, as well as to mobilize the opinion followers by providing messages in the forms announcements and invitations to participate in the actual actions in the real life. The presence of these opinion leaders with such functions, have enabled individuals involved in the social movement #saveKPK in the cyber world to be mobilised to participate actively in the real world actions, such as through "Semut Rangrang" activities."

"Kolaborasi antara Tomoro Coffee dan The Garfield Movie menawarkan wawasan menarik mengenai pembentukan citra merek melalui pemasaran kolaboratif. Terlebih penggunaan media sosial Instagram dan TikTok dalam mengekspansi pemasaran kepada khalayak. Penelitian ini mengkaji bagaimana integrasi antara dua merek dalam kampanye pemasaran di media sosial dapat mempengaruhi persepsi dan perilaku konsumen. Dengan memanfaatkan karakter populer Garfield, Tomoro Coffee bertujuan untuk menarik penggemar film dan pecinta kopi. Menciptakan sebuah sinergi dalam sebuah pemasaran untuk memperkuat kehadiran kedua merek di pasar. Penelitian ini menggunakan metode kualitatif untuk menganalisis konten media sosial beserta respons konsumen yang didapatkan terhadap kampanye pemasaran. Hasil penelitian menunjukkan adanya interaksi positif dalam pembentukan citra merek, meskipun terdapat beberapa tantangan dalam pelaksanaan kampanye yang berpotensi dapat merusak citra merek.

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The collaboration between Tomoro Coffee and The Garfield Movie provides intriguing insights into brand image building through collaborative marketing. Particularly through the use of social media platforms like Instagram and TikTok to expand market reach. This study examines how the integration of two brands in a social media marketing campaign can influence consumer perceptions and behaviors. By leveraging the popular character Garfield, Tomoro Coffee aims to attract both movie fans and coffee enthusiasts. Creating a synergy in marketing to strengthen the presence of both brands in the market. This research employs qualitative methods to analyze social media content and consumer responses to the marketing campaign. The findings indicate positive interactions in brand image building, although there are some challenges in campaign execution that could potentially damage the brand image."

"Penelitian ini membahas mengenai dinamika dramaturgi dalam penggunaan media sosial Path pada mahasiswa Universitas Indonesia. Media sosial merupakan bagian dari perkembangan teknologi yang tidak dapat dipisahkan dari kehidupan sehari-sehari pada masa ini. Salah satu perkembangan media sosial adalah munculnya media sosial Path. Saat ini, Path merupakan media sosial yang populer dan digunakan oleh berbagai kalangan, terutama kaum muda atau mahasiswa. Telah terjadi perubahan interaksi pada masyarakat di era media sosial. Perubahan interaksi langsung menjadi interaksi virtual yang dilakukan melalui media sosial turut menjadikan perubahan proses dramaturgi di era media sosial. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam informan, observasi di dunia nyata, observasi di media sosial Path, dan survei ringkas. Berdasarkan hasil survei, mahasiswa Universitas Indonesia secara umum merupakan tipe pengguna media sosial Path ?Socializers?. Penelitian ini juga menemukan bahwa terjadi proses dramatugi yaitu berubahnya batasan antara front stage dan backstage, yang secara spesifik disebut sebagai the forefront of the backstage, melalui interaksi virtual di media sosial Path.

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This research discusses the dynamics of dramaturgy in the usage of Path, a platform of social media, among students of Universitas Indonesia. Social media is a product of the technological advancement that nowadays cannot be separated from everyday life. The emergence of Path marks a phase of evolution of social media. Now, Path is one of the more popular social media, and it reaches all kinds of social groups, especially to those who are in young age or are in college. There has been a change in interaction among people in this era of social medias. The change from direct interactions through social media has also brought a change in the process of dramaturgy. This research used qualitative methods with in-depth interviews; observations on real world and virtual world of social media Path; and quick survey. According to the survey, the students of Universitas Indonesia in general are ?Socializers? type of Path user. This research also found that there is a process of dramaturgy, that is a shift of borders between the front stage and the backstage, specifically called as the forefront of the backstage, following the virtual interaction on Path."

"ABSTRAKIdentitas pada media sosial menjadi sebuah studi pokok dalam melihat interaksi dan komunikasi pada masyarakat saat ini. Tulisan ini menjabarkan pembentukan identitas pada media sosial Ask.Fm sebagai media sosial berbasis tanya jawab melalui foto profil, penggunaan bahasa, konten jawaban, kelompok pertemanan, dan minat-minat pengguna. Identitas-identitas yang dibentuk pada media sosial Ask.Fm juga menghadirkan identitas SelebAsk sebagai sosok pengguna yang mempunyai pengaruh yang besar pada media sosial Ask.Fm. Pengaruh ini dijabarkan dalam kekuasaan dan agency yang direfleksikan dengan berbagai bentuk.

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ABSTRACTIdentity on social media is becoming one of the main interests on studying communication and interaction on today?s society. The aim of this study is to explain the identity construction on Ask.Fm as a question-and-answer based social media through an analysis of profile picture, language, content of anwers, friendship circle, and interests. Identities constructed on Ask.Fm is also bring out an identity called SelebAsk (Ask.Fm Celebrity), as an user with huge influence throughout the social media. The influence is explained in terms of power relation and the concept of agency in various of ways"

"[ABSTRAKPesatnya pertumbuhan media sosial membawa banyak perubahan. Dengankarakternya yang berbeda dengan media lama, media sosial membuka banyakkemungkinan, termasuk bagi representasi identitas lokal. Seperti komunitasBanyumas, mereka menjadikan media sosial sebagai ruang baru untukmenunjukkan identitasnya. Sebuah pertanyaan mengemuka, apakah kehadiranmedia sosial yang berkarakter global akan melemahkan identitas lokal, atausebaliknya justru memperkuatnya.Penelitian ini mencoba melihat transformasiidentitas komunitas Banyumas dari ranah offline ke online, dengan melihatbagaimana realitas kontemporer praktik kebahasaan orang Banyumas dalamkehidupan sehari-hari dan di media sosial. Pengamatan praktik kebahasaan dimedia sosial dikhususkan pada pesan-pesan terpilih di blog, Twitter, danFacebook. Analisis dilakukan dengan menggunakan teori Pierre Bourdieu yangmelihat identitas sebagai sebuah kontestasi dalam sebuah ranah dinamis. Hasilpenelitian menunjukkan bahwa karakter dasar orang Banyumas seperti cablaka,penjorangan, dan dopokan, tergambar kuat dalam berbagai pesan di media sosial.Uniknya, pesan-pesan ini banyak yang ditampilkan secara kreatif, sebagai bentukadaptasi karakter media sosial. Sebagai sebuah kontestasi, representasi identitaslokal dipengaruhi oleh relasi antara ranah, habitus, dan modal. Ranahmenunjukkan setting media sosial itu sendiri. Sedangkan habitus ditunjukkan olehkecenderungan yang berbeda di antara para pengguna Banyumas dengan latarbelakang yang beragam. Sementara modal, ditandai kepemilikan modal yangberbeda, baik yang berupa modal sosial, budaya, simbolik, maupun modalekonomi. Secara teoritis, hasil penelitian ini menunjukkan perbedaan nilai dankekuatan modal, antara realitas offline dan online. Jika di ranah online, modalekonomi menjadi dominan perannya, maka di ranah online, modal simbolik lebihberperan. Secara praktis, hasil penelitan ini menumbuhkan optimisme bahwaidentitas lokal akan terus bertahan, bahkan menguat, di era media sosial.;

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ABSTRACTThe rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media.;The rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media., The rapid growth of social media brings many changes. Distinguishing characterswith the old one, social media opens many possibilities, including therepresentation of local identity. For instance, Banyumas community uses socialmedia as a new space to show their identity. A question arose whether thepresence of social media which has global character may weaken or strengthentheir local identities instead. This study tries to figure out the transformation ofidentity of Banyumas community from offline to online field, by paying moreattention on how the contemporary reality of Banyumas people‟s linguisticpractices in their daily life and in social media is. The Observation on linguisticpractices in social media particularly focuses on the selected messages available inblogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieutheories that viewed identity as a contestation within a dynamic field. The resultsshowed that the basic characters of the Banyumas people, such as cablaka,penjorangan, and dopokan, were strongly reflected in various messages availablein social media. These messages were uniquely displayed in creative ways, asforms of character adaptation in social media. As contestation, the representationof local identity was influenced by the relationship between field, habitus, andcapitals. Field showed the setting of social media itself. Habitus were shown bythe different tendencies among users of Banyumas with different backgrounds.Capitals were marked by the possession of different capitals, either in the form ofsocial, cultural, symbolic, or economic capital. Theoretically, the results of thisstudy showed differences in values and capital powers, between offline and onlinereality. If in online field, the economic capital had the dominant roles, thesymbolic capital had more roles. Practically, the results of this study growoptimism that local identity will surely survive and even be stronger in the era ofsocial media.]"

"Tulisan ini membahas ruang publik sebagai tempat untuk arena berdebat dan menyampaikan gagasan bagi setiap orang. Namun, dalam konteks hari ini, ruang publik tidak lagi semata ruang dalam artian fisik, tetapi juga ruang di ranah virtual. Di ruang publik di media sosial, komunikasi face-to-face tidak lagi berlaku, termasuk jarak komunikasi seperti ruang publik dalam artian fisik. Sebagai ruang publik, media sosial seperti Facebook, Twitter, Path, dan Kompasiana bersifat bebas akses dan menjadi tempat bertemunya berbagai ekspresi, gagasan dan pendapat. Dalam tulisan ini dibahas lima kasus penggunaan ranah publik di media sosial, meliputi kasus Florence di Path, kasus penghinaan Jokowi di Facebook, kasus penghinaan Ahok di Twitter, kasus Prita dan RS Omi dan kasus Jilbab Hitam. Kasus tersebut menggambarkan bahwa meskipun prinsip kebebasan menyampaikan pendapat di ruang publik berlaku, pengguna bukan berarti dapat menyampaikan opini yang merugikan individu, kelompok atau institusi lain. Opini yang disampaikan tidak mengandung provokasi, baik berbentuk trolling ataupun flaming, sehingga pengguna tidak terjerat kasus hukum. Kasus penggunaan ruang publik dapat menciptakan sebuah gerakan sosial yang dijalankan para pengguna ruang publik. Sifat gerakan sosial tersebut bisa mendukung ataupun menjatuhkan subjek.

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This paper explains about public sphere as the place for debatting and giving the idea for everyone. But, in today’s context, public sphere is not only a sphere in physical way, but also virtual way. In social media, it is no longer effective for face to face communication, including distance as is found in public sphere. As public sphere media, social media like Facebook, Twitter, Path and Kompasiana have free access and become a place where any expressions, ideas and opinions meet.

In this paper, discussion is made regarding five cases related to the use of public sphere in social media including Florence case in Path, Jokowi humiliation on Facebook, Ahok humilation on Twitter, Prita and Omni Hospital case and also Jilbab Hitam case. The cases reveal that inspite of the principle of freedom of expression in public sphere, social media users are not meant to convey any opinion that may harm an individual, group or institution. Opinion delivered does not contain any provocations, either “trolling” or “flaming” so that the user will not be legally or lawfully caught. Cases of the use of public sphere may bring about a social movoment by public sphere users. The nature of this social movement may either support or bring down the subject."

"ABSTRAKPasar Santa mendapatkan lebih banyak perhatian dari masyarakat luas dalam satu tahun terakhir. Pasar Santa menjadi salah satu tujuan populer masyarakat yang tinggal di Jakarta untuk hangout. Sebelum Pasar Santa menjadi terkenal pada tahun 2014, Pasar Santa terancam ditutup karena tidak memiliki banyak konsumen yang datang. Dengan mengundang pengguna yang baru, merubah ruang dan menggunakan promosi melalui sosial media, Pasar Santa sukses mendapatkan lebih banyak perhatian dari public. Di dalam skripsi ini saya akan mengeksplor bagaimana para penjual di Pasar Santa mengubah ruang yang terbatas untuk menyesuaikan dengan ekspektasi dari para customers yang melihat Passar Santa melalui gambaran yang ada di sosial media.

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ABSTRACT

Pasar Santa has been gaining more popularity for the past one year. It has become one of the popular hangout places for people who live in Jakarta. Before 2014, there were not many people aware of the existence of Pasar Santa. It did not have many visitors and was nearly being closed. This thesis explains about the socio-spatial changes in Pasar Santa, especially in the food court area. By inviting new users, transforming the space, and using social media promotion, Pasar Santa succeeded in attracting more people to come. In this undergraduate thesis, I want to explore how the image projected by the media about Pasar Santa influence the merchants and the customers? behavior, how the merchants use the space so it meets the expectations of the customers and how the customers react to the spatial changes in Pasar Santa."

"Seiring dengan berkembangnya teknologi komunikasi, media sosial mampu berperan untuk mengisi kesenjangan koordinasi pada situasi yang tidak terduga, terlebih dalam menjembatani pertukaran informasi semenjak alat transportasi memperluas jangkauan geografis. Tulisan ini ingin melihat peran media sosial dalam mendukung lingkungan yang intim, untuk mengisi kesenjangan koordinasi dan membentuk kohesi sosial, serta bagaimana teknologi komunikasi itu akhirnya telah meraih posisi struktural di masyarakat dengan mengulas penelitian “Twitter as a Navigator for Stranded Commuters during the Great East Japan Earthquake”, “Tweet Me Home: Exploring Information Use on Twitter in Crisis Situations”, serta “Microblogging for Crisis Communication: Examination of Twitter Use in Response to a 2009 Violent Crisis in the Seattle-Tacoma, Washington Area”. Individu kini mengandalkan telepon seluler sebagai sarana utama untuk berkomunikasi dan berkoordinasi satu sama lain.

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As communication technology develops, social media can fill coordination gaps in unpredictable situations, especially in bridging the exchange of information as transport expands its geographical reach. This paper looks at the role of social media in supporting intimate neighborhoods, filling coordination gaps, and forming social cohesion, and how these communication technologies have gained a structural position in society by reviewing the studies "Twitter as a Navigator for Stranded Commuters during the Great East Japan Earthquake", "Tweet Me Home: Exploring Information Use on Twitter in Crisis Situations", and "Microblogging for Crisis Communication: An Examination of Twitter Use in Response to a 2009 Violent Crisis in the Seattle-Tacoma, Washington Area". Individuals now rely on mobile phones as the primary means to communicate and coordinate with each other."