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"[ABSTRAKTesis ini membahas tentang karakter Hello Kitty merupakan brand yang identik dengan generasi anak-anak dan gadis muda, namun digemari juga oleh generasi usia dewasa di Jepang. Tujuan dari penelitian ini adalah untuk menganalisa motivasi penggemar Hello Kitty dalam Kitty Chan Fan Club yang konsistensi menggemari Hello Kitty hingga saat ini. Penulis melakukan analisis motivasi penggemar Hello Kitty dengan menggunakan konsep encoding-decoding oleh Stuart Hall dan Sirkuit Kebudayaan oleh Paul du Gay. Penggemar Hello Kitty dalam Kitty Chan Fan Club menerima sepenuhnya ?pesan? yang disampaikan oleh Sanrio melalui karakter Hello Kitty. Kemudian anggota Kitty Chan Fan Club melakukan proses konsumsi seperti penggemar lainnya, membeli produk-produk Hello Kitty dan mengumpulkan dengan jumlah hingga ribuan item. Sehingga memberi identitas pada mereka sebagai penggemar Hello Kitty. Dari analisis tersebut didapat motivasi mereka dalam menggemari Hello Kitty. Mereka mendapatkan perasaan bahagia ketika bersama dengan Hello Kitty. Motivasi inilah yang melatarbelakangi para penggemar Hello Kitty dalam komunitas Kitty Chan Fan Club konsisten menggemari Hello Kitty.

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ABSTRACTThis study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.;This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.;This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty., This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ‘message’ delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.]"

"In the current global entertainment environment, cultural representations are significant. This study examines how the American television series XO, Kitty, which is based in Seoul, South Korea, portrays South Korean culture. The representation of the series becomes apparent as a complex fabric of tradition and modernity, exhibiting both genuine depictions and cultural intricacy when one closely examines its plot and characters. Through an examination of how XO, Kitty addresses South Korean stereotypes in popular culture, the study reveals complex perspectives on the way the series portrays South Korean culture and whether or not it is affirming or contesting stereotypes. The study examines the portrayal of several aspects of South Korean society, such as its educational system, gender roles, traditional attire, festivals, and popular cultural components like K-pop, K-food, and K-beauty, in the series as an instrument of interaction. The study aims to analyze the proportion between genuine cultural portrayal and the persistence of stereotypes in the narrative and character development of the show. The study showed that this narrow and shallow portrayal poses the danger of propagating biases and does not fully convey South Korean culture's intricate and diverse nature.

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Dalam lingkungan hiburan global saat ini, representasi budaya sangatlah penting. Studi ini menganalisis bagaimana serial televisi Amerika XO, Kitty, yang berlatar di Seoul, Korea Selatan, menggambarkan budaya Korea Selatan. Representasi ini muncul sebagai jaringan yang kompleks antara tradisi dan modernitas, menampilkan penggambaran yang autentik serta kerumitan budaya bila memperhatikan pada plot dan karakter serial ini. Melalui penelitian bagaimana XO, Kitty menangani stereotip Korea Selatan dalam budaya populer, studi ini mengungkapkan perspektif yang rumit mengenai validasi atau penolakan terhadap kebenaran tersebut. Studi ini melihat bagaimana sistem pendidikan, peran gender, pakaian tradisional, festival, dan elemen budaya populer Korea Selatan seperti K-pop, makanan, dan kecantikan digambarkan dalam serial tersebut sebagai instrumen interaksi. Studi ini bertujuan untuk menganalisis hubungan antara representasi budaya yang sebenarnya dan keberlanjutan stereotip dalam narasi dan perkembangan karakter dalam seri tersebut. Studi ini mengungkapkan bahwa penggambaran yang terbatas dan dangkal ini berisiko memperkuat stereotip dan gagal menangkap esensi kaya dan beragam dari budaya Korea Selatan."

"Skripsi ini membahas tentang karakter Hello Kitty yang melekat pada kawaii guzzu mengglobal melalui aspek ideoscapes dan mediascapes. Penulisan ini difokuskan dalam imaji kawaii hello kitty dengan deskriptif analisis. Kawaii guzzu Hello Kitty dapat mengglobal karena imaji kawaii yang ada pada karakter Hello kitty memiliki daya tarik melalui nilai universal. Nilai universal itu terdiri dari happiness, escapism, nostalgia, dan leisure. Tujuan penelitian ini adalah untuk menjabarkan imaji kawaii yang bernilai universal dalam kawaii guzzu hello kitty dapat mengglobal di dunia.

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This thesis is made to examine about hello kitty's character in kawaii guzzu hello kitty globalized through ideoscapes and mediascapes aspect. This research is mainly focused in kawaii image of hello kitty by analyctical description. Hello kitty's kawaii guzzu can be globalized because of kawaii image inside hello kitty which have appeal through universal values. Universal values consist of happiness, escapism, nostalgia, and leisure. The main purpose of this research is explain about kawaii image that have universal values inside hello kitty's kawaii can be globalized in the world."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari symbolic representation, self-image congruence, dan emotional value terhadap impulse buying, attitude, dan dampaknya pada purchase intention pada karakter klasik Mickey Mouse dan Hello Kitty di Uniqlo. Penelitian ini menggunakan metode survei kuesioner dan dari 268 kuesioner valid yang dikumpulkan menggunakan structural equation modelling untuk menganalisis data. Data terkumpul dianalisis menggunakan metode PLS-SEM dengan software SmartPLS 4.0. Hasil penelitian menemukan bahwasymbolic representation, self-image congruence, dan emotional value memiliki pengaruh positif dan signifikan terhadap attitude konsumen Uniqlo untuk kedua karakter. Sementara itu, symbolic representation pada karakter Mickey Mouse tidak mempengaruhi impulse buying namun berpengaruh secara signifikan bagi karakter Hello Kitty. Selanjutnya, ditemukan bahwa self-image congruence pada karakter Mickey Mouse tidak mempengaruhi impulse buying, dimana bagi karakter Hello Kitty hal tersebut ditemukan pengaruh positif dan signifikan. Terakhir, peneliti menemukan bahwa impulse buying dan attitude berpengaruh positif dan signifikan terhadap purchase intention konsumen Uniqlo baik pada karakter Mickey Mouse dan Hello Kitty.

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This research aims to determine the influence of symbolic representation, self-image congruence, and emotional value on impulse buying, attitude, and their impact on purchase intention for the classic characters Mickey Mouse and Hello Kitty at Uniqlo. This research uses a questionnaire survey method and from 268 valid questionnaires collected using structural equation modeling to analyze the data. The collected data was analyzed using the PLS-SEM method with SmartPLS 4.0 software. The research results show that symbolic representation, self-image congruence, and emotional value have a positive and significant influence on Uniqlo consumers' attitudes for both characters. Meanwhile, the symbolic representation of the Mickey Mouse character does not affect impulse buying but has a significant effect on the Hello Kitty character. Furthermore, it was found that self-image congruence for the Mickey Mouse character did not influence impulse buying, whereas for the Hello Kitty character this was found to have a positive and significant influence. Finally, researchers found that impulse buying and attitude had a positive and significant effect on Uniqlo consumers' purchase intention for both Mickey Mouse and Hello Kitty characters."

"ABSTRAKPenelitian ini membahas bagaimana kepercayaan di antara para anggota, berperan penting dalam perkembangan jaringan komunitas Osoji Club. Menurut Fukuyama 1995 , kesediaan untuk mempercayai orang asing mendorong keterlibatan masyarakat dalam membangun komunitas, dan membantu mengatasi dilema dari tindakan kolektif. Perbedaan etnis diasumsikan dapat menghasilkan tingkat kepercayaan in-group yang tinggi, tetapi sedikit atau tidak ada kepercayaan kepada orang lain.Penelitian ini merupakan penelitian kualitatif dengan teknik pengumpulan data melalui observasi terlibat di dalam kegiatan-kegiatan Osoji Club, serta wawancara mendalam in-depth interview dengan key informant yaitu ketua dan anggota relawan Jepang dan orang Indonesia Osoji Club. Penelitian ini mengambil setting di dua kota, yaitu Jakarta dan Medan.Hasil penelitian menunjukan bahwa komunitas diaspora Jepang di Jakarta dan Medan berkontribusi bagi kedua pihak. Bagi diaspora Jepang, mereka mendapatkan keuntungan dari komunitas ini berupa informasi dan ldquo;perasaan aman rdquo; selain kotribusi nyata terhadap lingkungan sekitar mereka menjadi lebih bersih. Dan bagi keduanya, baik anggota relawan Jepang maupun Indonesia yang tertarik dengan kebudayaan Jepang, komunitas ini menjadi forum untuk komunikasi lintas budaya. Konsep kepercayaan memiliki peran penting terhadap perkembangan jaringan Osoji Club yang pada awalnya dibentuk di Jakarta dan meluas ke beberapa kota besar lainnya. Kepercayaan juga memainkan peran dalam kerja sama komunitas Osoji Club dengan beberapa perusahaan Jepang melalui acara-acara festival kebudayaan Jepang di Jakarta dan Medan.Kata kunci: Diaspora Jepang, Osoji Club, kepercayaan, intercultural communication, jaringan

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ABSTRACTThis research discusses on the role of Osoji Club, the Japan environmental community which its members not only for its Japanese but also Indonesian. The focus of this paper is on how trust among members, playing the important role in the development of Osoji Club community network. According Fukuyama 1995 , the willingness to trust foreigners encourages community involvement in community building, and helps to overcome the dilemma of collective action. Ethnic differences are assumed to produce high levels of in group confidence, but little or no trust to out group.This research used qualitative method by doing the data collection techniques through participant observation in some of Osoji Club activities, as well as in depth interviews with key informant i.e. chairman and Japanese and Indonesian volunteer member of Osoji Club. The research setting areas are in two big cities, Jakarta and Medan.The results showed that this Japanese diaspora community in Jakarta and Medan, contributed for both side. For Japanese diaspora, they get the benefit from community such as information and lsquo feeling more safety rsquo beside the real contribution on environment their present place become cleaner. And for both Japan and Indonesian member who interested in Japanese culture, this community becomes a forum for intercultural communication. Members from a different cultural background can share knowledge on each other 39 s culture and apply it in everyday life. The concept of trust have significant role to the development of the Osoji Club network which was originally established in Jakarta and extended to several other big cities. Trust also play a part in cooperation of Osoji Club with several Japanese companies in major events such as the Japanese cultural festival in Jakarta and Medan.Keyword Japan Diaspora, Osoji Club, trust, intercultural communication, network "

"Saat ini berkembang banyak taman pemakaman yang dikelola swasta. Taman pemakaman tersebut, tidak hanya menawarkan liang kubur tetapi juga sejumlah fasilitas dan layanan lengkap. Salah satunya adalah Al-Azhar Memorial Garden. AMG hadir menawarkan konsep syariah sebagai jawaban atas pemasalahan pemakaman di Jakarta. Penelitian ini akan mengungkap dan menganalisis bagaiamana Al-Azhar mengemas nilai tanda pada media komunikasinya sehingga membentuk kesadaran palsu di masyarakat. Nilai tanda tersebut dilihat dari perspekstif analisis semiotika Barthes, yang kemudian diintegrasikan dengan teori nilai tanda Barudrillard. Selain itu, penelitian ini juga mencoba mengkritisi bagaimana tanda tersebut dikonsumsi di masyarakat sehingga menimbulkan kelas-kelas sosial.

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Nowadays, we could find a lot of cemetery which managed by private sector. A cemetery that offering not only just a graveyard, but also provide an array of facilities and services. One of them is Al-Azhar Memorial Garden. They are here to present a syar'i concept as an answer to several funeral problems in Jakarta. This research will reveal and analyze on how Al-Azhar create sign value through their channel of communication so it could formed a false consciousness within the society. Sign value is being analyzed from the Barthes' semiotic perspective which later is being elaborated with Baudrillard's sign value theory. Besides, this research also criticizes on how the values are consumed within the society that creating social class in the community."