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"This book, shares the untold stories of senior executives and rising stars in advertising, demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives, provides insights, strategies, and tactics readers can put to work immediately, and offers predictions on the rapidly changing advertising landscape."

"Tesis ini membahas bagaimana kalangan Advertiser di Indonesia memahami peran penting commercial sponsorship terhadap pasar Indonesia, yang dilakukan melalui pendekatan metode Delphi. Peran penting commercial sponsorship dibahas dalam kaitannya terhadap konteks marketing secara umumnya, terhadap strategi dan pendekatan periklanan dan aktivitas promosi, alokasi anggaran, dan tingkat kepercayaan advertiser terhadap prospek pertumbuhan commercial sponsorship di Indonesia. Pembahasan diarahkan untuk lebih spesifik menjawab objektif pemasaran apa yang idealnya dilakukan melalui strategi pendekatan commercial sponsorship. Hasil penelitian memperlihatkan bahwa dalam konteks suatu objektif pemasaran, commercial sponsorship masih menempati posisi yang penting. Akan tetapi dikarenakan sifatnya yang kurang efisien secara biaya, kalangan advertiser di Indonesia sampai pada konsensus bahwa pemanfaatan strategi pendekatan commercial sponsorship dirasa paling tepat untuk dilakukan dengan objektif pemasaran yang arahnya untuk memberikan pengalaman produk terhadap konsumers.

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The thesis attempts to discern how Indonesia Advertiser look at the strategic decision of commercial sponsorship within today Indonesia market, which was done by using Delphi method. The relative importance of commercial sponsorship is examined within the context of overall today marketing and overall advertising approach, budget allocation, and the experts confident regarding the future growth of Indonesia commercial sponsorship. The discussion goes more specific to understand what marketing objective that will be better achieved through commercial sponsorship approach. The result shows that within the context of marketing objective, commercial sponsorship still regarded as a high important approach. However, due to its cost inefficiency nature, Indonesia advertisers reach to the consensus that commercial sponsorship approach should be focus on to deliver marketing objective with focus on delivering product experience to the consumers."

"Iklan memiliki peran sentral dalam merefleksikan dan mengonstruksi realitas masyarakat. Di Indonesia, iklan seringkali menampilkan bias gender yang berimplikasi negatif pada langgengnya kultur patriarki di masyarakat. Meskipun telah ada upaya hukum dan etika periklanan, permasalahan ini masih berlanjut karena budaya patriarki terus diproduksi dan direproduksi melalui iklan, media, dan masyarakat. Penulis melihat pentingnya sarana untuk meminimalisasi bias gender yang terjadi, salah satunya melalui penerapan pedagogi feminis bagi calon pengiklan. Sejumlah studi di negara-negara maju menunjukkan bahwa pedagogi feminis dapat menjadi instrumen kunci untuk mewujudkan kesetaraan gender dalam praktik periklanan, terutama sebagai sarana sosialisasi preventif.

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Advertising plays a central role in reflecting and constructing societal reality. In Indonesia, advertisements often portray gender bias, negatively impacting the perpetuation of patriarchal culture. Despite legal and ethical efforts in advertising, the issue persists as patriarchal culture continues to be produced and reproduced through advertisements, media, and society. The author recognizes the importance of tools to minimize gender bias, including the application of feminist pedagogy for prospective advertisers. Numerous studies in developed countries indicate that feminist pedagogy can be a key instrument in achieving gender equality in advertising practices, particularly as a preventive socialization tool."

"Meetings can be an expensive waste of peoples time that leave attendees frustrated and poorly informed. This issue offers a simple three-step process that will enable any meeting leader to stop wasting time and make meetings work by harnessing a groups creativity and energy and directing it towards solving problems, generating new ideas, and moving big ideas forward. Included are tips on running meetings activities, communicating effectively, keeping the meeting on track, and using conflict productively."