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"This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products;by investigating the influence of brand image, product involvement and price advantage towardsdecision-making processes associated with purchasing and ownership. An inductive anti-positivistapproach was adopted, employing qualitative methods; drawing from in-depth interviews distilledand synthesized using Word Cloud software, as Geographic Information System (GIS) based SpatialAnalyses. Findings suggest that Price Advantage plays a determining and predominant role in encouragingconsumers’ purchase intention of a counterfeit product. In addition, Brand Image has positiveeffect on the purchase intention as well; while product involvement plays no significant role in theprocess. Further observations point to there being paucity of literature that focuses on Vietnameseand ASEAN markets. With this is mind, a new conceptual framework was developed to reflect thenuances of the Vietnamese consumer experience; which it is suggested will be of value to scholars,practitioners and further studies."

"Buku ini mengenai sikap, perubahan sikap dan persuasi"

"The number of unmet need for family planning remains high in developing countries, including in Indonesia. Structured contraceptive counseling potentially increases contraceptive use effectively maintain its continuity and enhances client?s satisfaction. Contraceptive counseling had not been properly performed, therefore this study aimed to analyze structured counseling influence toward knowledge improvement, attitude and participation at modern contraceptive among unmet need reproductive-aged couples. This study was conducted on March - June 2015 by using a randomized pretestposttest measurement with control group design. The subjects were recruited through stratified random sampling method. Inclusion subjects were further classified into 48 persons for the intervention group and other 48 persons for the control group. The increase of knowledge and attitude between intervention and control group was then compared by using Mann-Whitney U test, and the effect of structured counseling toward participation of modern contraceptive was analyzed by using multiple logistic regression. Results showed that there was a significant difference of test score for knowledge and attitude between the intervention and the control group (p value < 0.05). Reproductive-aged women are more likely to participate at modern contraceptive with odds ratio = 6.167 (95% CI= 2,427 - 15,67). Inconclusion, structured counseling can increase knowledge, attitude, and participation at modern contraceptive among reproductive-aged couples.

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Unmet need Keluarga Berencana (KB) masih tinggi di negara berkembang termasuk di Indonesia. Konseling kontrasepsi terstruktur berpotensi meningkatkan penggunaan kontrasepsi secara efektif, menjaga keberlangsungan penggunaan dan meningkatkan kepuasan klien. Selama ini konseling kontrasepsi yang dilakukan belum optimal, sehingga penelitian ini bertujuan untuk menganalisis pengaruh konseling terstruktur terhadap peningkatan pengetahuan, sikap dan partisipasi kontrasepsi modern pada pasangan usia subur (PUS) yang unmet need. Penelitian ini merupakan eksperimen semu dengan rancangan pretest-posttest dengan kelompok kontrol. Penelitian ini dilakukan pada periode Maret - Juni 2015. Pengambilan sampel dilakukan dengan stratified random sampling pada 48 orang untuk kelompok perlakuan (konseling terstruktur) dan 48 orang untuk kelompok kontrol (konseling standar). Perbedaan peningkatan pengetahuan dan sikap pada kelompok perlakuan dan kontrol diuji dengan uji Mann-Whitney U, sedangkan pengaruh konseling terstruktur terhadap partisipasi kontrasepsi modern dianalisis dengan uji regresi logistik ganda. Hasil penelitian menunjukkan perbedaan bermakna pada skor pengetahuan dan sikap setelah dilakukan konseling terstruktur antara kelompok perlakuan dan kontrol dengan nilai p < 0,05. Wanita usia subur (WUS) yang berada pada kelompok perlakuan akan berpeluang ikutserta menggunakan kontrasepsi modern dengan OR= 6,167 (95% CI= 2,427-15,67). Kesimpulan penelitian ini, konseling yang dilakukan secara terstruktur mampu meningkatkan pengetahuan, sikap dan keikutsertaan kontrasepsi modern pada PUS."

"ABSTRAKPenelitian yang dilakukan bertujuan melihat efektivitas programpermainan simulasi lingkungan terhadap pembentukan environmental attitudetentang sampah untuk anak usia 4 – 6 tahun. Penelitian dilakukan terhadap 11anak dari ISCO (International Street Children Organization) Duri Kosambi dandiukur menggunakan modifikasi CATES-PV sebelum dan sesudah programintervensi. Desain penelitian yang digunakan adalah one group pre-test post-testdesign. Hasil uji beda skor pre-test dengan post-test menunjukkan perbedaan yangsignifikan antara hasil sebelum dan sesudah dilakukan program intervensi.

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ABSTRACTThe aim of this research is to investigate the effectiveness ofenvironmental simulation games towards environmental attitude about garbage forfour to six years old preschool children. Eleven children from ISCO (InternationalStreet Children Organization) Duri Kosambi area are tested using themodification of CATES-PV both before and after the intervention program. Thisresearch uses one group pre-test post-test design. The t-statistic shows that thereare significance differences between individual average test scores before andafter the intervention."

"Private label merupakan sebuah merek yang dikelola sendiri oleh peritel. Dalam lingkungan ritel, penilaian pelanggan terhadap produk private label seringkali dikaitkan dengan store image dari toko ritel tersebut. Penelitian ini meneliti pengaruh store image terhadap purchase intention produk private label. Penelitian ini menggunakan pendekatan kuantitatif, di mana data dan informasi dikumpulksan melalui survei dengan alat bantu kuisioner dan studi kepustakaan. Sampel dalam penelitian ini adalah 100 pengunjung Sephora Kota Kasablanka yang merupakan wanita yang berdomisili di Jakarta dan pernah melakukan pembelian selain produk private label di Sephora Kota Kasablanka setidaknya satu kali dalam tiga bulan terakhir. Penentuan sampel dilakukan dengan menggunakan teknik non-probability dengan convenience sampling. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana menggunakan SPSS 20. Hasil penelitian menunjukkan bahwa store image memiliki pengaruh terhadap purchase intention produk private label.

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Private label is a brand managed by a retailer. In a retail environment, customer evaluation on private label product often associated with the store image of a retailer. This study aims to research the effect of store image towards purchase intention of private label product. This research used a quantitative approach, where data and information were collected through survey with the tools of questionnaire and bibliographical studies. The sample of this study were 100 visitors of Sephora Kota Kasablanka which were women reside in Jakarta and have purchased other than private label product at least once in the last three months at Sephora Kota Kasablanka before. The samples were selected using non probability methods with convenience sampling. Analysis technique of the data used is simple linear regression using SPSS 20. The result indicated that store image affects purchase intention of private label products."