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Ditemukan 7041 dokumen yang sesuai dengan query
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"The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. "
United Kingdom: Emerald, 2016
e20469589
eBooks  Universitas Indonesia Library
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London: Routledge, 2010
910.6 ADV
Buku Teks SO  Universitas Indonesia Library
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New York : Uslan Press, 1991,
R 338.4 NAT
Buku Referensi  Universitas Indonesia Library
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Page, Stephen J.
Amsterdam: Elsevier , 2009
658.406 PAG t
Buku Teks SO  Universitas Indonesia Library
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Boniface, Priscilla
London: Routledge, 1995
338.479 1 BON m
Buku Teks SO  Universitas Indonesia Library
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England: Gower in Association with Marketing Magazine, 1981
658.8 MAR
Buku Teks SO  Universitas Indonesia Library
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Edgell, David L. (David Lee), Sr., 1938
New York : Routledge, 2016
910.684 EDG m
Buku Teks SO  Universitas Indonesia Library
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"Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be defined. Given the centrality of sustainability in tourism curricula, policies, research and practice it is therefore appropriate to prepare a state of the art handbook on the relationship between tourism and sustainability. This timely Handbook of Tourism and Sustainability is developed from specifically commissioned original contributions from recognised authors in the field, providing a systematic guide to the current state of knowledge on this area. It is interdisciplinary in coverage and international in scope through its authorship and content. The volume commences with an assessment of tourism's global environmental, e.g. climate, emissions, energy use, biodiversity, water use, land use, and socio-economic effects, e.g. economic impacts, employment and livelihoods, culture. This then provides the context for the following sections that describe the main theoretical frameworks and constructs that inform tourism and sustainability, management tools and approaches, and the approaches used in different tourism and travel industry sectors. The book concludes by examining emerging and future concerns in tourism and sustainability such as peak-oil, post-carbon tourism, green economy and transition tourism"
New York: Routledge, 2015
910.684 ROU
Buku Teks SO  Universitas Indonesia Library
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Kotler, Philip
London : Prentice-Hall, 1996
R 658.8 KOT m
Buku Referensi  Universitas Indonesia Library
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Kotler, Philip
Boston: Pearson, 2010
658.8 KOT m
Buku Teks SO  Universitas Indonesia Library
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